Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI146

Course Name:

Sustainable Life

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. PINAR ÖZUYAR

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to raise awareness on sustainable living on national and global scales while providing students the know-how on how to make relevant daily life choices.

Course Content:

Sustainable Living is a system-based and multi-disciplinary approach that tries to understand the relationship between the human and nature and the corresponding effects on society and economy. This course provides an understanding on an individual, social and global scale by associating our daily preferences with the events we observe or are told to us. In doing so, the city, which is in sustainable life, tells about all applications from the business world to the university.

Learning Outcomes

The students who have succeeded in this course;
1) Understands the concept of sustainability.
2) Knows the important criteria for sustainable living.
3) Understand the existing national and global approaches and practices related to sustainability.
4) Analyze the critical points of everyday living in terms of resources and waste.
5) To be able to analyze relevant concepts which are known today.

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic concepts	To be given in class
2)	Basic concepts	To be given in class
3)	What is the world like?	To be given in class
4)	What is the world like?	To be given in class
5)	What is the world like?	To be given in class
6)	Our Resources and Pollution	To be given in class
7)	Our Resources and Pollution	To be given in class
8)	Whom to follow?	To be given in class
9)	Home and daily life	To be given in class
10)	Home and daily life	To be given in class
11)	Is the business world serious about this?	To be given in class
12)	Cities and urbanization	To be given in class
13)	Sustainable University, what can we do?	To be given in class
14)	Sustainable University, what can we do?	To be given in class

Sources

Course Notes / Textbooks:	Derste verilecektir / To be given in class
References:	Derste verilecektir / To be given in class

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 80
Final	1	% 20
total		% 100
PERCENTAGE OF SEMESTER WORK		% 80
PERCENTAGE OF FINAL WORK		% 20
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Study Hours Out of Class	14	0	3		42
Homework Assignments	1	10	2		12
Midterms	1	10	1		11
Final	1	20	1		21
Total Workload					128