Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
Week |
Subject |
Related Preparation |
1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
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7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
8) |
Midterm Exam |
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9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
10) |
Corporate Communications |
Chapter 6 from the textbook |
11) |
Homework Presentations 1st Group |
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12) |
Homework Presentations 2nd Group |
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13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
14) |
General Review for Finals and
Homework Presentations 4th Group |
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Program Outcomes |
Level of Contribution |
1) |
Knows grammatical features of Turkish language. |
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2) |
Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules. |
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3) |
Establishes the relationship between language and literature, active writing and interpretation activities. |
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4) |
Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level. |
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5) |
Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation. |
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6) |
Knows and uses the current information and resources in the field. |
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7) |
Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish. |
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8) |
Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences. |
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9) |
Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods. |
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10) |
Examine and evaluate the Turkish works in the social and cultural context. |
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11) |
Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria. |
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12) |
Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts. |
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13) |
Uses philological, etymological and semantic approaches to understanding texts. |
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14) |
Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities. |
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