| Course Objectives: |
This course has been prepared for the purpose of understanding the function of the public relations profession in health institutions and its importance in the development of two-way communication between the target audience and the institution. It is aimed to introduce the methods used in planning and implementing public relations activities in health institutions, their role in creating image and corporate reputation, and the communication tools used for this purpose. |
| Course Content: |
Public Relations and Definition of Definition, Its Purposes, Functions and Its Importance for Health Institutions, Facts Directing the Development of Public Relations and Publicity Discipline in Health Institutions, The Role and Importance of Public Relations in Health Institutions, Reputation Management in the Recognition and Promotion Activities of Health Institutions, Corporate Social Responsibility Studies, Sponsorship Activities, Event Management, Development of Media and Press Relations, Corporate Publishing, Leader Communication and Lobbying |
| Week |
Subject |
Related Preparation |
| 1) |
Definition, Features, Functions of Public Relations and Introduction to Public Relations in Health Institutions |
Special lecture notes and the first part of the textbook loaded on the ALMS system (What is FBP Public Relations? Part 1) |
| 2) |
Historical Development of Public Relations in the World and Turkey,
Development Process in Healthcare Facilities |
Lecture notes and the second part of the textbook loaded on the ALMS system and created specifically for the subject (What is FBP Public Relations? Section 2) |
| 3) |
Organization of Public Relations Unit in Health Institutions, Its Functions and Application Areas |
Video explaining the relationship between Public Relations and 'Value Creation Concept' in Health Institutions uploaded to the ALMS system |
| 4) |
The Role of Public Relations in Disasters and Crisis Management in Health Institutions |
Video uploaded to the ALMS System and containing a sample disaster planning desk drill in a public hospital |
| 5) |
Public Relations Campaigns and Communication Strategy / Target Audience Determination, Planning |
An example of the corporate social responsibility and sponsorship project carried out by Anadolu Medical Center and Anadolu Efes Basketball team, which have been uploaded to the ALMS System, within the scope of Breast Cancer Awareness Month |
| 6) |
Public Relations Campaigns and Communication Strategy Creation / Implementation, Evaluation |
|
| 7) |
Discussion of public relations campaigns through sample videos (Eat Like A Pro, Ontex and ASM Breast Cancer Examples)
Quiz Exam |
3 different videos uploaded to ALMS system |
| 8) |
Midterm Exam |
|
| 9) |
Marketing Oriented Public Relations and Its Components: Advertising, Event Management, Lobbying Activities, Sponsorship Management, Reputation Management, Corporate Social Responsibility Studies) |
From the Textbook 22., 23.26,27,28 th chapters |
| 10) |
Corporate Communications |
Chapter 6 from the textbook |
| 11) |
Homework Presentations 1st Group |
|
| 12) |
Homework Presentations 2nd Group |
|
| 13) |
Analysis of Health Campaigns During Pandemic Process
Homework Presentations 3rd Group |
Sample videos uploaded to ALMS system |
| 14) |
General Review for Finals and
Homework Presentations 4th Group |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach. |
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| 2) |
She/he integrates architectural practice with environmental, economic and social sustainability principles. |
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| 3) |
She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects. |
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| 4) |
Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action. |
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| 5) |
She/he is able to interrelate theory, design and construction practices. |
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| 6) |
She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements. |
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| 7) |
In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field. |
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| 8) |
To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues. |
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| 9) |
She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member. |
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| 10) |
Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture. |
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| 11) |
Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality. |
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| 12) |
She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster. |
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| 13) |
She/he monitors new developments in architectural theory and practice and is open to lifelong learning. |
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| 14) |
She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights. |
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| 15) |
Has architectural communication skills in a foreign language. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
