Civil Avitation Cabin Services Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7) Explain occupational emergency operations at theory and application level and actively manage them.
8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13) Adopts in-team behavior and work as a team.
14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Explain flight processes and operation flow by using basic concepts related to aviation and aircraft.
2)	Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft.
3)	Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations.
4)	Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period.
5)	Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report.
6)	Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods.
7)	Explain occupational emergency operations at theory and application level and actively manage them.
8)	The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation.
9)	Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning.
10)	Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services.
11)	Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction.
13)	Adopts in-team behavior and work as a team.
14)	Gains knowledge of quality management, brand, presentation and the ability to represent the brand.
15)	During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117