Civil Avitation Cabin Services | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI142 | ||||
Course Name: | Advertising and Consumption | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Assoc Prof Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors. |
Course Content: | Globalization, capitalism, commodification, alienation, consumer society and advertising |
The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society. 2) Establishes the link between alienation and marketing communication. 3) Defines creative destruction and evaluates brands in this regard. 4) Explain the relationship between consumption and status. 5) Tell the link between materialism and consumer society. |
Week | Subject | Related Preparation |
1) | Meeting, information about the lesson, movie and book suggestions | |
1) | Hedonism | |
2) | History of advertising, changing advertising approaches from past to present | |
3) | Functions of advertisements | |
4) | Creative destruction and controversy over the black swan | |
5) | Consumption theories | |
6) | Fordism ve Taylorism | |
7) | Commodification, reification, alienation | |
8) | Practise for midterm | |
9) | Ethical Issues in Advertising | |
10) | Conformism | |
11) | Consumption society criticism in cinema | |
12) | Consumption society criticism in cinema/ 2 | |
13) | Consumption society debates | |
14) | Consumption society debates |
Course Notes / Textbooks: | Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim |
References: | Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |||||||||||||||
2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |||||||||||||||
3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |||||||||||||||
4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |||||||||||||||
5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |||||||||||||||
6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |||||||||||||||
7) Explain occupational emergency operations at theory and application level and actively manage them. | |||||||||||||||
8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |||||||||||||||
9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |||||||||||||||
10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |||||||||||||||
11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |||||||||||||||
13) Adopts in-team behavior and work as a team. | |||||||||||||||
14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |||||||||||||||
15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |
2) | Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |
3) | Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |
4) | Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |
5) | Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |
6) | Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |
7) | Explain occupational emergency operations at theory and application level and actively manage them. | |
8) | The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |
9) | Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |
10) | Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |
11) | Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
12) | To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |
13) | Adopts in-team behavior and work as a team. | |
14) | Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |
15) | During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Midterms | 2 | 10 | 2 | 24 | |||
Final | 3 | 15 | 2 | 51 | |||
Total Workload | 117 |