Turkish Language and Literature Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Knows grammatical features of Turkish language.
2) Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3) Establishes the relationship between language and literature, active writing and interpretation activities.
4) Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5) Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6) Knows and uses the current information and resources in the field.
7) Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8) Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9) Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10) Examine and evaluate the Turkish works in the social and cultural context.
11) Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12) Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13) Uses philological, etymological and semantic approaches to understanding texts.
14) Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows grammatical features of Turkish language.
2)	Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3)	Establishes the relationship between language and literature, active writing and interpretation activities.
4)	Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5)	Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6)	Knows and uses the current information and resources in the field.
7)	Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8)	Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9)	Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10)	Examine and evaluate the Turkish works in the social and cultural context.
11)	Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12)	Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13)	Uses philological, etymological and semantic approaches to understanding texts.
14)	Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117