Architecture (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI142

Course Name:

Advertising and Consumption

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. AYBİKE SERTTAŞ

Course Lecturer(s):

Assoc Prof Aybike Serttaş

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to provide the student the competence to discuss globalization, capitalism, commodification, alienation, consumption by referring to basic theories and authors.
Course Content:	Globalization, capitalism, commodification, alienation, consumer society and advertising

Learning Outcomes

The students who have succeeded in this course;
1) Analyzes the advertisements within the scope of consumption society.
2) Establishes the link between alienation and marketing communication.
3) Defines creative destruction and evaluates brands in this regard.
4) Explain the relationship between consumption and status.
5) Tell the link between materialism and consumer society.

Course Flow Plan

Week	Subject	Related Preparation
1)	Meeting, information about the lesson, movie and book suggestions
1)	Hedonism
2)	History of advertising, changing advertising approaches from past to present
3)	Functions of advertisements
4)	Creative destruction and controversy over the black swan
5)	Consumption theories
6)	Fordism ve Taylorism
7)	Commodification, reification, alienation
8)	Practise for midterm
9)	Ethical Issues in Advertising
10)	Conformism
11)	Consumption society criticism in cinema
12)	Consumption society criticism in cinema/ 2
13)	Consumption society debates
14)	Consumption society debates

Sources

Course Notes / Textbooks:	Daron Acemoğlu -- James Robinson, Ulusların Düşüşü Robert Bocock, Tüketim
References:	Aybike Serttaş, Reklam Temel Kavramlar Teknik Bilgiler Örnekler Aybike Serttaş – Recep Yılmaz, Reklamcılığın Anahtar Kavramları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach.
2) She/he integrates architectural practice with environmental, economic and social sustainability principles.
3) She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects.
4) Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action.
5) She/he is able to interrelate theory, design and construction practices.
6) She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements.
7) In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field.
8) To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues.
9) She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member.
10) Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture.
11) Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality.
12) She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster.
13) She/he monitors new developments in architectural theory and practice and is open to lifelong learning.
14) She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights.
15) Has architectural communication skills in a foreign language.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach.
2)	She/he integrates architectural practice with environmental, economic and social sustainability principles.
3)	She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects.
4)	Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action.
5)	She/he is able to interrelate theory, design and construction practices.
6)	She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements.
7)	In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field.
8)	To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues.
9)	She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member.
10)	Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture.
11)	Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality.
12)	She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster.
13)	She/he monitors new developments in architectural theory and practice and is open to lifelong learning.
14)	She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights.
15)	Has architectural communication skills in a foreign language.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 40
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Midterms	2	10	2		24
Final	3	15	2		51
Total Workload					117