Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI125

Course Name:

Event management

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Yes

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. RUKEN ÖZGÜL KILANÇ

Course Lecturer(s):

PROF.DR.RUKEN ÖZGÜL KILANÇ

Course Assistants:

Course Objective and Content

Course Objectives:	V. Provide a detailed introduction to the basic concepts of event management and the development of event management. VI. Provide that planned event team develop effective and effective solutions to changing conditions. VII. Gain the ability to manage the relationships and work integrated with other areas. VIII. Gain knowledge and skills to develop the event management strategy.
Course Content:	This course covers, the emergence of activities as applications, progress, examples, researches, planning, designing and evaluation and puts emphasis on the phases. While dealing with Efficiency Management which is a group activity, several examples of case studies will be analyzed.

Learning Outcomes

The students who have succeeded in this course;
1) Understand the basic concepts and development of event management and establish the relationship with today.
2) Develops and manages all related event activities for institution according to changing technology and other conditions.
3) Manages the relations of event management with other areas in an integrated manner.
4) As a event team member, she/he gains the knowledge, skills and develop her/his Communication Strategy in the sector.

Course Flow Plan

Week	Subject	Related Preparation
1)	Pulic Relations and Event Management
2)	Introduction to Event Management Concept
3)	Public relations and event management as a tool
4)	Social changes and event management
5)	Public relations models and event management
6)	Event process planning and stages
7)	Process and stages in event management- Homework Submission Week--
8)	Classification of planned events
9)	Public relations and event management as a management function
10)	Event promotion techniques
11)	Events and sponsorship
12)	Case studies in event management I-student presentations
13)	Event classifications and general repetition
14)	Student work and presentation studies II

Sources

Course Notes / Textbooks:	RUKEN ÖZGÜL KILANÇ, HALKLA İLİŞKİLER VE ETKİNLİK YÖNETİMİ, KRİTER YAY., 2014. FİLİZ BALTA PELTEKOĞLU, HALKLA İLİŞKİLER NEDİR, BETA YAYINLARI, 2007.
References:	ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 25
Presentation	1	% 35
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3	3		84
Presentations / Seminar	1	6	3		9
Homework Assignments	1	10	3		13
Final	1	15	2		17
Total Workload					123