ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Course Introduction and Application Information
| Course Code: | UNI108 | ||||
| Course Name: | Consumer Behavior | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Öğr. Gör. BÜŞRANUR GÜDEK | ||||
| Course Lecturer(s): | Öğr. Gör. Büşranur Güdek | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The purpose of this course is to understand the importance of consumer behavior and, by connecting it to the concept of marketing, to examine the purchasing decision process and analyze post-purchase evaluations. |
| Course Content: | This course covers an introduction to consumer behavior, the relationship between the concept of marketing and consumer behavior, cultural influences on consumer behavior, and purchasing decision processes. |
Learning Outcomes
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The students who have succeeded in this course;
1) Examining consumer behavior in detail, 2) Learning the concept of marketing and consumer behavior, 3) To have knowledge about topics such as motivation, perception, attitude, and personality, 4) Learning the process of making and implementing purchasing decisions. |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Consumer Behavior | |
| 2) | Fundamentals of Marketing and Consumer Behavior | |
| 3) | Market Segmentation | |
| 4) | Perception | |
| 5) | Learning and Memory | |
| 6) | MIDTERM EXAM | |
| 7) | Motivation and Engagement | |
| 8) | Attitudes | |
| 9) | Self and Personality | |
| 10) | Cultural Influences on Consumer Behavior | |
| 11) | Group Influences on Consumer Behavior | |
| 12) | Purchasing Decision Process | |
| 13) | The Digital Age and Its Effects on Consumer Behavior | |
| 14) | The Digital Age and Its Effects on Consumer Behavior - General Review | |
| 15) | FINAL EXAM |
Sources
| Course Notes / Textbooks: | •Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2025. • Metin Argan vd. (2019). Tüketici Davranışları. Eskişehir: T.C. Anadolu Üniversitesi Yayını. • Ders Notları |
| References: | •Erdoğan Koç, Tüketici Davranışı ve Pazarlama Stratejileri :Global ve Yerel Yaklaşım, Seçkin Yayınları, 2025. • Metin Argan vd. (2019). Tüketici Davranışları. Eskişehir: T.C. Anadolu Üniversitesi Yayını. • Ders Notları |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
|---|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Değerlendirme Yöntemleri ve Kriterleri | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Preparation for the Activity | Aktivitede Harcanan Süre | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 1 | 1 | 42 | ||
| Study Hours Out of Class | 10 | 3 | 30 | ||||
| Midterms | 1 | 20 | 1 | 1 | 22 | ||
| Final | 1 | 30 | 1 | 31 | |||
| Total Workload | 125 | ||||||