Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr.Nezahat Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Project Presentations I
14)	Project Presentations II

Sources

Course Notes / Textbooks:	Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Presentations / Seminar	2	12	2		28
Midterms	1	24	2		26
Final	1	24	3		27
Total Workload					123