Turkish Language and Literature Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI108

Course Name:

Consumer Behavior

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr.Nezahat Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to learn the basic concepts of consumer, consumption culture, consumer behavior and consumer research, to define the learned information, to express it in different ways and to present it with the projects to be carried out.
Course Content:	In the context of the Consumer Behavior course, the concept of consumption, the concept of consumer society, the socio-psychological and economic dynamics of consumer behavior in the consumer society, consumer behavior models, consumer purchasing decision process, perception-persuasion-attitude concepts and the relationship between consumer behaviors are discussed.

Learning Outcomes

The students who have succeeded in this course;
1) Gains information about consumption culture and consumer behavior process.
2) Have the necessary knowledge, skills and competence to define the learned information, to express and report it in different ways.
3) Have theoretical and theoretical knowledge about the concepts of consumption, consumption culture and consumer behavior.
4) Gains knowledge of how the concept of consumer behavior is handled in different disciplines.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to consumer behavior
2)	Basic Approaches in Consumer Behaviors
3)	Consumer Purchase Decision Process
4)	Factors Affecting Consumer Behaviors and Decisions
5)	Marketing and Marketing Phases
6)	Marketing and Consumer Behaviors
7)	Midterm Exam
8)	Consumption Ideology
9)	Consumption Culture
10)	Consumer Behavior Models
11)	Perception, Attitude and Persuasion
12)	Consumer Trends in the Digital World
13)	Project Presentations I
14)	Project Presentations II

Sources

Course Notes / Textbooks:	Filiz Balta Peltekoğlu, Kavram ve Kuramlarıyla Reklam, 2015. Jean Baudrillard, Tüketim Kültürü, Ayrıntı Yayınları, 2002.
References:	Ders notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Knows grammatical features of Turkish language.
2) Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3) Establishes the relationship between language and literature, active writing and interpretation activities.
4) Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5) Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6) Knows and uses the current information and resources in the field.
7) Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8) Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9) Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10) Examine and evaluate the Turkish works in the social and cultural context.
11) Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12) Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13) Uses philological, etymological and semantic approaches to understanding texts.
14) Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows grammatical features of Turkish language.
2)	Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3)	Establishes the relationship between language and literature, active writing and interpretation activities.
4)	Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5)	Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6)	Knows and uses the current information and resources in the field.
7)	Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8)	Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9)	Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10)	Examine and evaluate the Turkish works in the social and cultural context.
11)	Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12)	Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13)	Uses philological, etymological and semantic approaches to understanding texts.
14)	Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	3		42
Presentations / Seminar	2	12	2		28
Midterms	1	24	2		26
Final	1	24	3		27
Total Workload					123