UNI106 Global Business TrendsIstinye UniversityDegree Programs English Language and Literature (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
English Language and Literature (English)

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI106
Course Name: Global Business Trends
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Prof. Dr. GÖKHAN TORLAK
Course Lecturer(s): Dr. Öğr. Üy. Gülsüm Gökgöz
Course Assistants:

Course Objective and Content

Course Objectives: To understand the impacts of globalization and to develop the ability to think strategically about global business issues. To equip students with the basic facts of globalization, the economic underpinnings of globalization, and the major trends and institutions shaping the global economy and the future of international management. To understand macroeconomic concepts and issues, the role of government policies in determining macroeconomic outcomes, and the implications of the economic environment for global and international business. To provide students with a framework for assessing a country’s prospects for global business and its competitiveness in the global business and economic environment. To learn to assess the business environment in other countries, including economic and financial structures, institutions and institutional voids, business practices, regulatory systems, and cultural and social conditions.
Course Content: Global business trend from past to today, the history of business, industry revolutions, industry 4.0, digitalization and the new business models and trends in the new century

Learning Outcomes

The students who have succeeded in this course;
1) Knowledge of business processes from past to today
2) Learning the impact of the industry 4.0 on the changes in business life
3) Learning the effects of industry 4.0 and digitalization on global business trends.
4) Having an idea about global business trends in the lights of political, economic and technological developments

Course Flow Plan

Week Subject Related Preparation
1) Course Description and Global Economci Outlook
2) History of Business
3) The History of Industry Revolutions
4) Industry 4.0
5) Globalization
6) Digital Transformation
7) Branding
8) Technological Trends
9) Project Presentations
10) Project Presentations
11) Project Presentations
12) Project Presentations
13) New Business Models
14) Summary and Overview of the Course
15) Final Exam

Sources

Course Notes / Textbooks: Öğretim üyesi notları
Lecturer's notes
References: Öğretim üyesi notları
Lecturer's notes

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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2

3

4

Program Outcomes
1) Uses academic English language skills effectively.
2) Knows the historical and cultural foundations of English Language and its developmental periods in detail.
3) Knows the periods of English Literature in detail with its cultural and historical features.
4) Evaluates the basic literary genres such as fiction (novel, story), theater and poetry according to their characteristics.
5) Can apply various analytical concepts and tools in literary theory to literary examples.
6) Comprehends the modern language and linguistic theories in a comprehensive way.
7) Can evaluate the important literary figures and works in American and world literature together with their cultural and historical features.
8) Evaluates the history of world civilization from the cultural and historical perspective.
9) To be able to translate English to Turkish and Turkish to English in different text types.
10) Apply contemporary teaching methods and techniques related to teaching English as a foreign language.
11) Develops course materials related to teaching English as a foreign language.
12) Uses a second foreign language at B1 General Level at least according to the European Language Portfolio criterion.
13) Uses information and communication technologies together with computer software at the basic level of European Computer Driving License.
14) Applies basic research methods and theories of social sciences.
15) Takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Uses academic English language skills effectively.
2) Knows the historical and cultural foundations of English Language and its developmental periods in detail.
3) Knows the periods of English Literature in detail with its cultural and historical features.
4) Evaluates the basic literary genres such as fiction (novel, story), theater and poetry according to their characteristics.
5) Can apply various analytical concepts and tools in literary theory to literary examples.
6) Comprehends the modern language and linguistic theories in a comprehensive way.
7) Can evaluate the important literary figures and works in American and world literature together with their cultural and historical features.
8) Evaluates the history of world civilization from the cultural and historical perspective.
9) To be able to translate English to Turkish and Turkish to English in different text types.
10) Apply contemporary teaching methods and techniques related to teaching English as a foreign language.
11) Develops course materials related to teaching English as a foreign language.
12) Uses a second foreign language at B1 General Level at least according to the European Language Portfolio criterion.
13) Uses information and communication technologies together with computer software at the basic level of European Computer Driving License.
14) Applies basic research methods and theories of social sciences.
15) Takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Project 1 % 50
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 1 3 56
Study Hours Out of Class 14 1 14
Project 1 25 25
Final 1 25 25
Total Workload 120