Turkish Language and Literature Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI102

Course Name:

Health Communication

Semester:

Spring
Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. YASEMİN TORUN

Course Lecturer(s):

banu bican

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to provide the students with a general view of understanding the main principles of communication and to explain the theoretical basis of healthcare communication, to have information about the elements of successful corporate communications and to use media literacy skills in the field of healthcare news.

Course Content:

Definition of Healthcare Communication, Features of Health Communication as a Multidisciplinary Field, Activity of Healthcare Communication, Main Theories and Models in Healthcare Communication, Healthcare Communications between people, Healthcare Communication Campaign Process, Social Communication in Healthcare Communication, Public Relations, Risk Communication and Advocacy in Media, Health Literacy and Critical Healthcare Communication, Media and Health, Healthcare Communication and Ethics, (Communication Skills between Patient and Physician Internal and External Customers)

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to interpret the concepts of healthcare communication
2) Students will be able to explain the basic concepts of media and the importance of media in healthcare communications.
3) Interpret the effect of varying target audience profile due to different media outlets on healthcare communications.
4) Discuss the role of healthcare journalism in healthcare communication in the media.
5) Students will be able to evaluate health communication studies in different media.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Healthcare Communications: Conceptual Framework and Communication Process and Dimensions in Health Services
2)	Interpersonal Communication in Health Care (Development of Communication Skills in the Triangle of Patients, Physicians and Healthcare Professionals)
3)	Theories and Models in Health Communication -1 (Decision Making Models in Medicine)
4)	Theories and Models in Health Communication -2 (Health Behavior and Models)
5)	Communication Barriers in Health Services (Service Failure Concept, Theories and Communication in Service Failure Compensation)
6)	Crisis Management in Health and Crisis Communication Process
7)	Health Literacy, Critical Health Communication, Health News in Media, Media Advocacy and Public Health Information
8)	Social Marketing in Health Communication
9)	Brand and Image Management in Healthcare Organizations
10)	Advertising Studies in Health Communication and Advertising Limitations in Healthcare Organizations
11)	May 1st Labor Day Public Holiday
12)	Corporate Reputation Management in Healthcare Organizations
13)	Management of Sponsorship and Social Responsibility Campaigns in Healthcare Organizations
14)	Managerial Communication, Leadership and Ethics

Sources

Course Notes / Textbooks:	Okay, A. (2009). Sağlık iletişimi. İstanbul: MediaCat. Çınarlı, İ. (2008). Sağlık iletişimi ve medya. Ankara: Nobel.
References:	Fiske, J. (2013). İletişim Çalışmalarına Giriş:Pharmakon. Peltekoğlu, F.B. (2016). İletişimin Gücü: Beta.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Knows grammatical features of Turkish language.
2) Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3) Establishes the relationship between language and literature, active writing and interpretation activities.
4) Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5) Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6) Knows and uses the current information and resources in the field.
7) Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8) Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9) Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10) Examine and evaluate the Turkish works in the social and cultural context.
11) Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12) Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13) Uses philological, etymological and semantic approaches to understanding texts.
14) Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows grammatical features of Turkish language.
2)	Have knowledge of examining the properties of Turkish within the framework of universal linguistics rules.
3)	Establishes the relationship between language and literature, active writing and interpretation activities.
4)	Uses computer software, and information and communication technologies at least at the European Computer Driving License Basic Level.
5)	Uses Turkish in terms of intonation and emphasis aesthetically; writes accurate, comprehensible, effective articles in terms of spelling and punctuation.
6)	Knows and uses the current information and resources in the field.
7)	Understands the historical and modern Turkish texts written with different alphabets, transmits them to modern Turkish.
8)	Uses the knowledge and skills acquired in the field of Turkish language and literature in other fields of social sciences.
9)	Have knowledge of analyzing and evaluating literary works belonging to classical and modern periods with comparative methods.
10)	Examine and evaluate the Turkish works in the social and cultural context.
11)	Uses a foreign language at B1 General Level at least in terms of European Language Portfolio criteria.
12)	Makes interpretation, commentary, interpretation, analysis and analysis by using traditional methods used in understanding, explaining and interpreting the old Turkish literature texts.
13)	Uses philological, etymological and semantic approaches to understanding texts.
14)	Respects social, cultural and individual differences, universal values and human rights in scientific and professional activities.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	3			42
Homework Assignments	1	15			15
Final	1	20			20
Total Workload					119