| Course Objectives: |
The aim of this course is to teach how to be successful in different regions by giving examples from real stories. The benefits, cost risks and attractiveness of doing international business are conveyed by giving life examples of the lecturer. |
| Course Content: |
Every region and country in the world has different cultures. In this course, general definition of Globalization, Global institutions, Privatization, how different political, economic and legal systems affect countries, country examples: Trade policies of USA, China, India, Russia, Venezuela, Malaysia, African countries, international organizations, property rights, innovation and entrepreneurship concepts, economic concepts, organizations in our country, for an entrepreneur, are explained with current examples.
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| Week |
Subject |
Related Preparation |
| 1) |
General concepts: International organizations, Globalization, Trade |
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| 2) |
Foreign trade organizations |
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| 3) |
Introduction to globalization: Global markets, globalization of manufacturing, United Nations, International Chamber of Commerce, GATT, World Bank, IMF, G20, G7, Bretton Woods agreement. |
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| 4) |
National differences in political, economic and legal systems. Older Russia. |
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| 5) |
Property rights and corruption. Examples of Venezuela and China. |
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| 6) |
National differences in economic development. India Case |
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| 7) |
Legal systems, similarities and differences. UK, applications in other countries. |
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| 8) |
Midterm Exam |
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| 9) |
Economic growth rates, development concepts |
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| 10) |
Political economy and economic progress, innovation and entrepreneurship.
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| 11) |
Privatization, legal systems, economic systems. Vietnam example. |
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| 12) |
Global trade and investment climate. Malaysia Case |
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| 13) |
State policies and international trade. Organizations, tariffs, subsidies, management policies. |
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| 14) |
Political systems, individualism, collectivism, its effects. |
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| 15) |
Finals Week |
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| 16) |
Finals Week |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. |
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| 2) |
They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. |
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| 3) |
They have knowledge and skills about changing and evolving communication methods and technologies. |
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| 4) |
Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. |
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| 5) |
By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. |
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| 6) |
They combine different communication areas in a holistic and strategic way. |
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| 7) |
They use written and verbal communication skills effectively. |
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| 8) |
They develop and implement strategies by thinking creatively and critically. |
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| 9) |
They have management skills. |
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| 10) |
They use research capability effectively. |
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| 11) |
They have an ethical business understanding and social responsibility. |
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| 12) |
They have capable of analytical thinking and problem solving. |
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| 13) |
They have teamwork skills. |
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| 14) |
They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. |
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| 15) |
They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
