Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI086

Course Name:

History of Art and Culture

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. AYŞE NALAN YETİŞKİN KUBİLAY

Course Lecturer(s):

Dr. Ayşe Nalan Yetişkin Kubilay

Course Assistants:

Course Objective and Content

Course Objectives:

It is a polyphonic, multicultural, universal course.
To students; making connections between the past and the future.
It is aimed to enrich their general culture.
The historical periods and styles of art are given considering the social, economic, cultural and social aspects.
It is aimed that students will be able to evaluate, compare and question; It is aimed that they have conscious perspectives.

Course Content:

It will be discussed how art affects humanity in the cultural and social context and how it has changed until today.
Periods, styles, movements, artists will be supported by cultural contexts and will be examined through examples related to the departments of students from different fields.
It is intended to be a wide-ranging, polyphonic, multi-cultural, universal course that helps to make “look”, “assessment” and “reading/s”.

Learning Outcomes

The students who have succeeded in this course;
1) Cultural inputs; gaining the ability to look / see / interpret / analyze / evaluate / compare and question,
2) To be able to discover the reality behind the appearances in the work of art, to evaluate with different perspective
3) " Recognize the evolution of humanity and creative thought in the field of art
4) Understand the art and the socio-cultural conditions of the artist throughout the history,
5) To learn the general styles of art works, periodical features and to distinguish the architectural and artistic features of different civilizations and periods,
6) Giving information about the way and art of art in human history and providing additional information to its designs and projects,
7) To comprehend the importance of giving importance to universal cultural assets, to possessing, to bonding between past and future

Course Flow Plan

Week	Subject	Related Preparation
1)	What is Cultural Heritage, what are its conservation theories?
2)	What are the examples of intangible and tangible cultural heritage?
3)	International institutions working on conservation
4)	What is World Cultural Heritage? explanation with examples
5)	Who is Mimar Sinan and what are his works?
6)	What is a Turkish house, what are its general characteristics, its place in our cultural heritage and its sustainability?
7)	Carriers of our traditional cultural heritage
8)	Cultural Heritage and sustainability examples: Göynük etc.
9)	Building elements in our traditional architecture
10)	intangible cultural heritage
11)	Immovable cultural heritage and sustainability
12)	Movable cultural heritage and sustainability
13)	Project presentation and delivery
14)	Project presentation and delivery
15)	Finals week
16)	Finals week

Sources

Course Notes / Textbooks:	E.H. GOMBRICH, SANATIN ÖYKÜSÜ, REMZİ KİTABEVİ J BERGER, GÖRME BİÇİMLERİ, METİS YAY
References:	ADNAN TURANİ, DÜNYA SANAT TARİHİ, REMZİ KİTABEVİ HERBERT READ, SANAT VE TOPLUM, HAYALPEREST KİTAP YAY., 2018 VERNON HYDE MINOR, SANAT TARİHİNİN TARİHİ, KOÇ ÜNİV. YAY,

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	15	46
Study Hours Out of Class	14	14
Midterms	3	21
Final	5	36
Total Workload		117