Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI079

Course Name:

Scientific Writing Skills

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. EZGİ ILDIRIM

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The course aims to provide students understanding basic principles of asking a research question, scientifically collected and analysed data and, to provide academic writing and reading skills. The primary aims of the course are presenting reading and writing deficiencies and solutions and providing the ability to acquire effective scientific communication.
Course Content:	The course includes the communicating in professional settings by effective language, asking a research question, reviewing the literature, seeking and using academic reference, ethical principles in science, the examination of a scientific paper, notification, and thesis.

Learning Outcomes

The students who have succeeded in this course;
1) Gains written-oral effective communication and language skills in professional settings.
2) Develops a basic research question based on the observations.
3) Provides correctly knowledge and the ability for using references and literature
4) Understands ethical issues in science, and to gain the ability to comply with academic ethical principles.
5) Understands the basic principles in reading and writing of a scientific paper, thesis proposal and reports; and conducts the examination of scientific writings.

Course Flow Plan

Week	Subject	Related Preparation
1)	An Introduction to Scientific Writing Skills I: Written-Oral Effective Communication in Professional Settings
2)	An Introduction to Scientific Writing Skills II: The Language of Scientific Communication
3)	Scientific Theory: Basic Concepts
4)	Determining of a Scientific Topic, Asking a Research Question, and Developing a Hypothesis- Theoretical Foundations
5)	Determining of a Scientific Topic, Asking a Research Question, and Developing a Hypothesis: Homework-Applications
6)	Academic Definitions, and Roles
7)	Aims and Types of Academic Writing
8)	Giving homeworks for mid-Term exam, Reviewing Literature, Seeking and Using Reference.
9)	Ethical Principles in Science
10)	Scientific Papers (Review and Research Papers) and Notifications: Basic Principles.
11)	The Examination of a Paper -I (Heading, Abstract, Introduction and Method)-Theoretical Foundations
12)	The Examination of a Paper-II (Results, Discussion and Conclusion)- Theoretical Foundations
13)	Presentation of A Scientific Research Paper
14)	Writing Thesis Proposal and Thesis Report: Basic Principles
15)	Final Exam

Sources

Course Notes / Textbooks:	Akademik Yazım ve Araştırmacılara Öneriler- (2018, 1. Basım) Serkan Dinçer, Pegem Akademi Yayıncılık.
References:	1. Akademik Yazım, İlkeler, Uygulamalar, Örnekler (2018, 2.Basım) -Metin Kozak, Detay Yayıncılık 2. Yanlış Yönde Kuantum Sıçramalar-Charles M. Wynn-Arthur W.Wiggins (Çev. Aykut Kence) (2001, 4. Basım). Tübitak Popüler Bilim Kitapları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Midterms	1	33
Final	1	50
Total Workload		125