Architecture (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI067

Course Name:

Branding in Nutrition

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr. YALÇIN YAMAN DURUSOY

Course Assistants:

Course Objective and Content

Course Objectives:	Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.
Course Content:	The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking
2) Understands the dynamics of food and nutrition market
3) comprehends how to implement important marketing techniques in nutrition market

Course Flow Plan

Week	Subject	Related Preparation
1)	The concept Brand and Branding
2)	Relationship between Branding and Marketing
3)	Brand management and its relevance on nutrition sector
4)	Market Research and its Techiques
5)	Positioning in brand management
6)	Corporate Identity and Brand Expansion
7)	Overview
8)	Midterm exam
9)	How to create a Brand?
10)	Stories of different brands
11)	Brand identity and brand image
12)	Marka değeri
13)	Failures in nutrition marketing
14)	General Overview
15)	Final week
16)	Final week

Sources

Course Notes / Textbooks:	Öğretim üyesinin hazırladığı notlar Lecturer's notes
References:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach.
2) She/he integrates architectural practice with environmental, economic and social sustainability principles.
3) She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects.
4) Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action.
5) She/he is able to interrelate theory, design and construction practices.
6) She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements.
7) In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field.
8) To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues.
9) She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member.
10) Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture.
11) Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality.
12) She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster.
13) She/he monitors new developments in architectural theory and practice and is open to lifelong learning.
14) She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights.
15) Has architectural communication skills in a foreign language.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	She/he gains knowledge of and develops values on technical, aesthetic, cultural, historical, social and ethical dimensions of architecture with a scientific and critical approach.
2)	She/he integrates architectural practice with environmental, economic and social sustainability principles.
3)	She/he has the knowledge and ability to provide and implement interactions between urban planning, urban design and architectural projects.
4)	Gains the ability to identify architectural potentials and problems based on data collection, analysis, interpretation and critical thinking, in order to cultivate concepts and determine strategies for action.
5)	She/he is able to interrelate theory, design and construction practices.
6)	She/he will be able to produce architectural design, presentation, implementation, management and supervision stages both independently and collectively for different contexts and scales and through a responsive approach to social, functional, technical and aesthetic requirements.
7)	In addition to traditional methods, she/he interactively uses the emerging information technologies required by the field.
8)	To analyze and document the historical and conservation characteristics of the built environment; taking into account of the balance between protection and use, she/he has the ability and necessary knowledge in renovation and restoration issues.
9)	She / he gains the ability to cooperate with different disciplines on the conception and design of the built environment, as an individual and/or as a team member.
10)	Has knowledge on and comprehension of professional ethics and codes of conduct, legal and managerial regulations, standards, rights and responsibilities and processes in the field of architecture.
11)	Can produce design, know-how and knowledge for the improvement of different and changing social needs, and for the enhancement of life quality.
12)	She/he has the knowledge and responsibility to design solidly built structures and takes into account of the risks of natural disaster.
13)	She/he monitors new developments in architectural theory and practice and is open to lifelong learning.
14)	She/he takes responsibility for the improvement of social consciousness in the field of architecture, and for the endorsement and defense of ecological and urban rights.
15)	Has architectural communication skills in a foreign language.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Midterms	1	15	1		16
Final	1	25	1		26
Total Workload					84