Electonics Technology Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI052

Course Name:

Media Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. MİHALİS KUYUCU

Course Lecturer(s):

Assoc.Prof.Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content:	The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept of media company
2)	The main key players in media industry
3)	The functions of media industry
4)	The market structures/types in media industry
5)	Classifying media companies according to their structures
6)	The concept of "life cycle" in media industry and application
7)	SWOT in Media İndustry
8)	Feasibility in media industry
9)	Marketing in Media - Part I
10)	Marketing Applications in Media Part II
11)	The economic structure of media environment and industry.
12)	Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13)	The relation of Rating and Advertising in media industry
14)	A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks:	The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References:	Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.
2) To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.
3) To have the ability to communicate effectively verbally and in written Turkish.
4) Having basic knowledge of English language and the ability to use it in the professional field.
5) To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6) Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7) Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.
8) To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9) To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10) To use the software and hardware required by the profession, along with basic computer usage knowledge.
11) To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12) To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13) To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14) To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15) To objectively evaluate and supervise the performance of employees under his/her responsibility.
16) To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.
17) To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have sufficient knowledge and experience in applying mathematics and science in the field of Electronic Technology.	1
2)	To have knowledge about occupational safety and its applications and to have the competence to carry out its applications.	3
3)	To have the ability to communicate effectively verbally and in written Turkish.	3
4)	Having basic knowledge of English language and the ability to use it in the professional field.	3
5)	To be conscious of Ataturk's Principles and to have knowledge about the History of the Revolution.
6)	Able to transfer relevant designs and applications in the field of electronics to colleagues, superiors and the people and groups they serve, and to work in teams.
7)	Awareness of the necessity of lifelong learning; To monitor the developments in science and technology and to constantly renew itself.	3
8)	To be able to use computer-aided electronic design programs at a basic level for simulation and printed circuit creation.
9)	To be able to make decisions in independent work, to take initiative and adapt in teamwork with people inside and outside the profession.
10)	To use the software and hardware required by the profession, along with basic computer usage knowledge.	3
11)	To effectively use the devices in electronics laboratories, collect data through measurement and diagnose faults.
12)	To identify problems related to unforeseen situations in electronics-related studies and to produce solutions to the problems
13)	To have knowledge and awareness of social responsibility, ethical values and social security rights on electronics-related issues.
14)	To be able to produce solutions using basic knowledge about the design and control of control-based functions in electronic circuits and systems.
15)	To objectively evaluate and supervise the performance of employees under his/her responsibility.	3
16)	To know the concepts related to electronics, to recognize electronic circuit elements and to use them in related circuits.	2
17)	To recognize the physical strength limits of electronic circuit components and to gain the ability to determine operating conditions accordingly.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	16
Study Hours Out of Class	15	15
Presentations / Seminar	15	15
Homework Assignments	16	16
Quizzes	3	3
Midterms	1	2
Final	2	2
Total Workload		117