Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI041

Course Name:

Sign Language 1

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. HASAN DİKYUVA

Course Lecturer(s):

Staff

Course Assistants:

Course Objective and Content

Course Objectives:

Students learn basic level of sign language and culture and they can use daily language. They will gain basic communication information and abilities with TİD. In this regard students will know colours, numbers, professions, plants and animals, concepts related to education, school, time, verbs, adjectives etc. They will be able to understand and use sign language.

Course Content:

Main subject matters of this course are process of communication with hearing impaired person, culture of hearing impaired people, communication limits, basic education of sign language, program of TİD. Individual needs and features should be determinant in the education of hearing impaired individuals, according to developing technology and experiences. Therefore, it is aimed with this course to teach students basic knowledge and capacity of communicating with hearing impaired individuals by using TİD.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Know basic concepts of communicating with hearing impaired person
2) 2. Gain the basic information and capacity about Hearing impaired culture and sign language
3) 3. Become prepared to learn more

Course Flow Plan

Week	Subject	Related Preparation
1)	Sign language and culture of hearing impaired people
2)	Finger alphabet, writing of name and surname and pronouns
3)	Signs of family and relatives
4)	Signs of numbers, four operations and units of measurement
5)	Signs related to environment
6)	Signs related to school and education
7)	Signs related to our body and health
8)	Signs related to time
9)	Signs related to plants and animals
10)	Signs of professions
11)	Signs of emotions
12)	Frequently used verbs and names
13)	Positive and negative question sentences
14)	Tenses- Present tense, past tense, future tense
15)	Conversation applications with TİD

Sources

Course Notes / Textbooks:	İşaret Dili sözlükleri İşaret diliyle ilgili videolar İşaret diliyle ilgili İSEM sözlük, Güncel TİD Sözlüğü
References:	İşaret Dili sözlükleri İşaret diliyle ilgili videolar İşaret diliyle ilgili İSEM sözlük, Güncel TİD Sözlüğü

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	42
Study Hours Out of Class	9	45
Homework Assignments	12	19
Quizzes	2	4
Midterms	3	3
Final	3	3
Total Workload		116