Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI031

Course Name:

Technological Transformation in Defense Industry

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. FAHRİ ERENEL

Course Lecturer(s):

Prof.Dr. Fahri Erenel

Course Assistants:

Course Objective and Content

Course Objectives:

To create awareness by explaining the developments in our national defense industry to our students, to make them proud of the level reached by our country, to reveal different options for career road maps.

Course Content:

To examine the development process of our national defense industry, the legislation, human resources, organizational structure and financial resources of our defense industry, to analyze the necessity of a domestic and national defence industry with students, the defense industry. To provide information about the trainings given in our country, to examine technology and Resources and Development Management Activities, to analyze the project management process, clustering and completed project processes, to introduce warfare, weapons and tools.

Learning Outcomes

The students who have succeeded in this course;
1) Knowing why a national and domestic defence industry is necessary.
2) Analysing how the level of our industry reached its currect situation within the historical process.
3) Being informed about the projects carried out under the concept of project management.
4) Knowing the activities of Resources and Development Management Activities and technology management.
5) Knowing how to monitor and analyse developments in the field of defense industry

Course Flow Plan

Week	Subject	Related Preparation
1)	-Information on how the course is processed -The evolution of war -The development process of our defense industry
2)	-Definition of defense industry, market characteristics of defense industry, characteristics of defense industry products, characteristics of defense industry firms, importance of defense industry
3)	-Our defense industry facilities and export capacity
4)	-Human resources management and needs in defense industry
5)	- Resources and Development Management Activities and technology management in defense industry
6)	-Introducing our original land warfare weapons and vehicles (Altay tank, storm howitzes, national infantry rifle, etc.)
7)	An Overview
8)	Midterm Exam
9)	Introducing our original air warfare weapons and vehicles (attack helicopter, unmanned aerial vehicles, etc.)
10)	- Introducing the original naval warfare weapons and vehicles (National ship, Anatolian amphibian ship, etc.)
11)	-Robotic systems and artificial intelligence studies
12)	- Cyber security
13)	- Military of the future
14)	- Anti-terrorism, Euphrates Shield and Olive branch operation and weapon systems
15)	An Overview
16)	Final Exam

Sources

Course Notes / Textbooks:	Savunma Sanayi Başkanlığı Web Sayfası Defence Industry Directorate Web Page Savunma Teknolojileri Merkezi Web Sayfası Defence Technology Center Web Page
References:	Savunma Sanayi Alanı İle İlgili Web Sayfaları Web pages related to defense industry area

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 15
Midterms	1	% 30
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Study Hours Out of Class	14	3			42
Presentations / Seminar	4	2			8
Homework Assignments	1	10			10
Quizzes	2	4			8
Midterms	1	6			6
Final	1	9			9
Total Workload					125