Marketing Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI025

Course Name:

Fundamentals of Entrepreneurship

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

Öğr. Gör. ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to enable students to have knowledge about the characteristics that can be established in their business, and to enable them to acquire the necessary equipment in order to develop them.

Course Content:

Entrepreneurs are in the focus of the course. In this context, the nature of the environment in which an entrepreneur operates and the characteristics of an entrepreneur manager are covered. This course will focus on the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship. Students will be able to identify and develop the entrepreneurship features that exist in this course.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Students will be able to question the entrepreneurial features. It allows you to compare the activities described in relation to the types of entrepreneurship.
2) 2. Develop their own entrepreneurship skills by evaluating the entrepreneurial characteristics in successful entrepreneurship stories.
3) 3. By learning the obstacles and incentives in entrepreneurship, students compare opportunities related to the appropriate sector.
4) 4. Based on examples of successful entrepreneurship, he constructs his career plan as an entrepreneur.

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic Concepts of Economics, the Concept of Entrepreneurship and Development
2)	Entrepreneurship Culture
3)	Entrepreneurship and Ethics
4)	Priority Areas of Entrepreneurship
5)	Innovation Management
6)	Competition Analysis in Entrepreneurship
7)	Strategic Cooperation In Entrepreneurship
9)	Basic Functions Of Enterprises
10)	Marketing Management In Entrepreneurship
11)	The Financing Of Entrepreneurship
12)	Entrepreneurship and Innovation in Public Administration
13)	Social Entrepreneurship Against Commercial Entrepreneurship in Solving Social Problems
14)	Entrepreneurship Globalization Relationship

Sources

Course Notes / Textbooks:	Kahraman Çatı, Girişimcilik ve İnovasyon Yönetimi, Ankara: Nobel Akademik Yayıncılık; 1.Baskı, 2016.
References:	Hasan Altın, Emine Başar, Vural Doğan. Meslek Yüksekokulları İçin Girişimcilik, Ankara: Nobel Yayın Dağıtım, 2017.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2) Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3) Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4) Has the ability to apply the knowledge of consumer behavior in local and global markets.	1	1	1	1
5) Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6) Have basic law knowledge related to the field.
7) Knows marketing research process and analysis methods and interprets the results of analysis.	1	1	1	1
8) Has knowledge about how a brand is formed and managed.		2
9) Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.	1	1	1	1
10) Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.	1			1
11) Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.	1	1
12) The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Evaluates the basic concepts, principles, practices and principles of marketing from a different perspective, and also has the ability to apply the learned theoretical knowledge to daily life.
2)	Use practices and techniques related to sales and sales force management by associating them with theoretical framework
3)	Understand marketing in terms of operational, tactical and strategic, and also use this information in retail management applications.
4)	Has the ability to apply the knowledge of consumer behavior in local and global markets.
5)	Follow the developments in his / her field and communicate with his / her colleagues by using a foreign language at A2 level in terms of European language portfolio criteria according to Education Level.
6)	Have basic law knowledge related to the field.
7)	Knows marketing research process and analysis methods and interprets the results of analysis.
8)	Has knowledge about how a brand is formed and managed.
9)	Communicate effectively in Turkish oral and written, make basic correspondence related to business and understand and interpret correctly.
10)	Knows the responsibility and ethical values of the profession; acts in accordance with the values of society.
11)	Learns how to apply marketing communication practices and knows how to apply these strategies in Customer Relationship Management.
12)	The student will be able to use computer software and communication technologies at the basic level of minimum European computer use license required by his / her field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2	3		70
Study Hours Out of Class	14	0	2		28
Midterms	1	8	1		9
Final	1	17	1		18
Total Workload					125