Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI025

Course Name:

Fundamentals of Entrepreneurship

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

Öğr. Gör. ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to enable students to have knowledge about the characteristics that can be established in their business, and to enable them to acquire the necessary equipment in order to develop them.

Course Content:

Entrepreneurs are in the focus of the course. In this context, the nature of the environment in which an entrepreneur operates and the characteristics of an entrepreneur manager are covered. This course will focus on the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship. Students will be able to identify and develop the entrepreneurship features that exist in this course.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Students will be able to question the entrepreneurial features. It allows you to compare the activities described in relation to the types of entrepreneurship.
2) 2. Develop their own entrepreneurship skills by evaluating the entrepreneurial characteristics in successful entrepreneurship stories.
3) 3. By learning the obstacles and incentives in entrepreneurship, students compare opportunities related to the appropriate sector.
4) 4. Based on examples of successful entrepreneurship, he constructs his career plan as an entrepreneur.

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic Concepts of Economics, the Concept of Entrepreneurship and Development
2)	Entrepreneurship Culture
3)	Entrepreneurship and Ethics
4)	Priority Areas of Entrepreneurship
5)	Innovation Management
6)	Competition Analysis in Entrepreneurship
7)	Strategic Cooperation In Entrepreneurship
9)	Basic Functions Of Enterprises
10)	Marketing Management In Entrepreneurship
11)	The Financing Of Entrepreneurship
12)	Entrepreneurship and Innovation in Public Administration
13)	Social Entrepreneurship Against Commercial Entrepreneurship in Solving Social Problems
14)	Entrepreneurship Globalization Relationship

Sources

Course Notes / Textbooks:	Kahraman Çatı, Girişimcilik ve İnovasyon Yönetimi, Ankara: Nobel Akademik Yayıncılık; 1.Baskı, 2016.
References:	Hasan Altın, Emine Başar, Vural Doğan. Meslek Yüksekokulları İçin Girişimcilik, Ankara: Nobel Yayın Dağıtım, 2017.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.	1
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.	1	1	1	1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.	1			1
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.	2	2	2	2
8) They develop and implement strategies by thinking creatively and critically.	1	2
9) They have management skills.		1	1	1
10) They use research capability effectively.	2	2	2	2
11) They have an ethical business understanding and social responsibility.				1
12) They have capable of analytical thinking and problem solving.	2	1
13) They have teamwork skills.	3	3	2	3
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2	3		70
Study Hours Out of Class	14	0	2		28
Midterms	1	8	1		9
Final	1	17	1		18
Total Workload					125