Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI005

Course Name:

Introduction to Contemporary Art

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. RANA ÖZTÜRK

Course Lecturer(s):

Dr. Öğr. Üy. RANA ÖZTÜRK

Course Assistants:

Course Objective and Content

Course Objectives:

This course is designed with the aim to provide students with an overview of contemporary art practices through a study of major artistic and critical approaches since the second half of the 20th century. The course will start with an examination of modernism and continue with a discussion of minimalist and conceptualist tendencies and other critical movements that led to the emergence of what we now call contemporary art. Through a study of art works, critical texts and visits to exhibitions the course intends to introduce the shifting course of thinking from modernism towards global contemporary art. Rather than a chronological and exhaustive survey, the course will investigate key moments and theories that formed the critical and contextual framework that continue to inform contemporary art practice and theory.

Course Content:

What is art? What is Contemporary Art?
Understanding Modern Art
Abstract Expressionism & American Modernism
Transformation of Everyday Objects
Art Object, Space, Spectator: Minimalism to Installation Art
Conceptual Art: Dematerialization of the Art Object
Feminist Approaches in Art Practices
The Ends of Art: Warhol, Pop Art and Consumer Culture
The Art World and Its Others
Body and Performance Art
Participatory Art: Relational Art and Social Concerns in Art Practice
Art and Globalisation

Learning Outcomes

The students who have succeeded in this course;
1) Students will learn about artistic practices since the l950s until the present.
2) Students will learn about critical thinking and contextual frameworks that influenced contemporary art practices.
3) Students will grasp the shifting notion of modernism with an awareness of key moments that led to the emergence of global contemporary art.
4) Students will gain skills to view, discuss and appreciate contemporary art.
5) Students will gain an awareness of main actors and institutional structures of the art sector.
6) Students will be able to view art as a diverse creative practice that relates to other disciplines and areas of practice.

Course Flow Plan

Week	Subject	Related Preparation
1)	What is art? What is Contemporary Art?	Weekly readings and videos to watch on each week's topic.
2)	Understanding Modern Art	Weekly readings and videos to watch on each week's topic.
3)	Abstract Expressionism & American Modernism
4)	Transformation of Everyday Objects
5)	Art Object, Space, Spectator: Minimalism to Installation Art
6)	Conceptual Art: Dematerialization of the Art Object
7)	Feminist Approaches in Art Practices
8)	The Ends of Art: Warhol, Pop Art and Consumer Culture
9)	The Art World and Its Others: Art and Identity
10)	Body and Performance Art
11)	Participatory Art: Relational Art and Social Concerns in Art Practice
12)	Art and Globalisation
13)	Review

Sources

Course Notes / Textbooks:	Whitham, Graham & Pooke, Grant (2018) Sanatı Anlamak, İstanbul: Hayalperest Yayınevi Whitham, Graham & Pooke, Grant (2018) Çağdaş Sanatı Anlamak, İstanbul: Hayalperest Yayınevi Hopkins, David (2018) Modern Sanattan Sonra: 1945-2017, İstanbul: Hayalperest Yayınevi
References:	Antmen, Ahu (2013) 20. Yüzyıl Batı Sanatında Akımlar, İstanbul: Sel Yayıncılık. Honour, Hugh & Fleming, John (2015) Dünya Sanat Tarihi, İstanbul: Alfa Yayıncılık.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 25
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 30
total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	65
Presentations / Seminar	11	12
Homework Assignments	4	8
Midterms	1	3
Final	1	3
Total Workload		130