Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI003

Course Name:

Mistakes in Nutrition

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. FUNDA ELMACIOĞLU

Course Lecturer(s):

Dr. Öğr. Üy. ELİF GÜNER
Prof. Dr. FUNDA ELMACIOĞLU

Course Assistants:

Course Objective and Content

Course Objectives:	To be aware of the known mistakes in nutrition and to be conscious about this issue.
Course Content:	To understand the effects of popular diets on health as having knowledge about adequate, balanced and sustainable nutrition concepts.

Learning Outcomes

The students who have succeeded in this course;
1) Learn the concepts of adequate, balanced and sustainable nutrition.
2) Understand the effects of popular diets on health.
3) Have the knowledge about the right mistakes in nutrition.
4) Recognize Nutritional Behavior Disorders

Course Flow Plan

Week	Subject	Related Preparation
1)	Adequate, balanced and sustainable nutrition
2)	Adequate, balanced and sustainable nutrition
3)	Environmental factors in health promotion
4)	Physical activity in health promotion
5)	The Effects of Popular Diets on Health
6)	The Effects of Popular Diets on Health
7)	Midterm
8)	Mistakes in Nutrition
9)	Mistakes in Nutrition
10)	Eating Awareness
11)	Eating Awareness
12)	Nutritional Behavior Disorders
13)	Nutritional Behavior Disorders
14)	Nutritional Behavior Disorders
15)	Final

Sources

Course Notes / Textbooks:

1.Modern Nutrition in Health and Disease. Maurice E. Shils, Moshe Shike, A. Catharine Ross, Benjamin Caballero, Robert J. Cousins. Lippincott Williams & Wilkins. (2012)
2.European Food Information Council Reviews (www.eufic.org )
3.World Health Organisation (WHO) Fact Sheets (www.who.org )
4.Food and Agriculture Organization of the United Nations (FAO) Position Papers (www.fao.org )
5.Konuya ilişkin diğer İngilizce kitaplar ve güncel İngilizce makaleler

References:

Modern Nutrition in Health and Disease. Maurice E. Shils, Moshe Shike, A. Catharine Ross, Benjamin Caballero, Robert J. Cousins. Lippincott Williams & Wilkins. (2012)

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.				1
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.			2
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.		1
6) They combine different communication areas in a holistic and strategic way.	2
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.		1
9) They have management skills.			1
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.				1
12) They have capable of analytical thinking and problem solving.			1
13) They have teamwork skills.		1
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.			1
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	34
Study Hours Out of Class	2	40
Homework Assignments	2	20
Midterms	1	2
Final	2	20
Total Workload		116