ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Management Information Systems (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code: | MIS016 | ||||
| Course Name: | Social Media Analytics | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. ŞEBNEM ÖZDEMİR | ||||
| Course Lecturer(s): | Dr. Öğr. Üyesi Seda Karateke | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | The primary objective of this course is to equip students with the necessary skills and knowledge to collect, analyze, and interpret data from various social media platforms. By the end of the course, students should be able to use social media analytics tools, understand the impact of social media data on business decisions, and create actionable insights for strategic planning. |
| Course Content: | The proliferation of social media, social networking websites, blogging and microblogging, and other forms of online interaction and content generation. |
Learning Outcomes
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The students who have succeeded in this course;
1) 1. Understanding the fundamentals of social media analytics 2) 2. Collecting and analyze data from various social media platforms 3) 3. Using social media analytics tools efficiently 4) 4. Interpreting social media data and create actionable business insights 5) 5. Applying the knowledge gained through case studies to real-world scenarios |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Introduction to Social Media Analytics | |
| 2) | Overview of Social Media Platforms | |
| 3) | Data Collection Techniques | |
| 4) | Basics of Data Analysis | |
| 5) | Tools for Social Media Analytics | |
| 6) | Interpretation of Social Media Data | |
| 7) | Creating Actionable Business Insights | |
| 8) | Midterm Exam | |
| 9) | Introduction to Visualization of Social Media Data | |
| 10) | Tools for Visualization | |
| 11) | Case Study 1 | |
| 12) | Case Study 2 | |
| 13) | Case Study 3 | |
| 14) | Case Study 4 | |
| 15) | Review and Recap | |
| 16) | Final Exam |
Sources
| Course Notes / Textbooks: | 1. "Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media" - Matthew Ganis, Avinash Kohirkar 2. "Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat" - David Kelly |
| References: | 1. "The Art of Social Media: Power Tips for Power Users" - Guy Kawasaki, Peg Fitzpatrick 2. "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization" - Olivier Blanchard |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||
| 1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 | 2 | 3 | 2 | 3 | ||||||||
| 2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 2 | 2 | 3 | 3 | |||||||||
| 3) Uses different information technologies and systems for understanding and solving various business problems. | 1 | 2 | 2 | 3 | |||||||||
| 4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 1 | 3 | 2 | 2 | 2 | ||||||||
| 5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 2 | 3 | 2 | 3 | |||||||||
| 6) Gains technical and managerial contributions to IT projects and takes responsibility. | 3 | 2 | |||||||||||
| 7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 2 | 1 | 3 | 2 | 3 | ||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 | 3 | 2 | ||||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 | 3 | |||||||||||
| 10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 | 2 | |||||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 | 3 | 2 | ||||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | ||||||||||||
| 13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 | 3 | 1 | 2 | |||||||||
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 2 |
| 2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
| 3) | Uses different information technologies and systems for understanding and solving various business problems. | 2 |
| 4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 1 |
| 5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
| 6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 2 |
| 7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 1 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 |
| 10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 2 |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 16 | 83 |
| Midterms | 1 | 2 |
| Final | 1 | 3 |
| Total Workload | 130 | |