Course Code: | HIR206 | ||||
Course Name: | Corporate Communications | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Araş. Gör. AZİZ ARSLAN | ||||
Course Lecturer(s): | Assoc. Prof. Dr. Arzu KIZBAZ | ||||
Course Assistants: |
Course Objectives: | Kurumsal iletişimin temel ilkeleri çerçevesinde bir yönetim süreci olduğunu örneklerle aktarmaktır. |
Course Content: | In this course, basic concepts of corporate communication and communication works performed with stakeholders shall be shared with samples. In the corporate communication management process, under the leadership of the organization’s mission and vision, in the process of functioning of the organization, it is the form of management that takes place under certain rules in order to evaluate motivation and information flow among the departments and elements that constitute the organization, to provide education, decision making and supervision. In this concept, corporate communication management is one of the most important tools in satisfying the needs of the corporate management. In this lesson, importance of corporate communication, corporate identity, corporate personality, corporate image, corporate reputation and corporate social responsibility under corporate communication shall be analysed within the framework of corporate social responsibility projects. |
The students who have succeeded in this course;
1) Explains the basic concepts related to corporate communication. 2) Classifies communication activities related to corporate communication. 3) Explains the basic communication types that constitute the corporate communication. 4) Interprets the points to be considered in the corporate communication activities. 5) Interprets the points to be considered in the corporate communication activities for different stakeholders. 6) Explains the successful corporate communication factors. |
Week | Subject | Related Preparation |
1) | Introduction and Course Overview | |
2) | Main Concept of Corporate Communication, Benchmarking with Marketing and Advertising | |
3) | Job Description of PR Managers | |
4) | Corporate Image, Reputation, Corporate Culture, Social Responsibility | |
5) | Internal Communication Management | |
6) | Corporate Advertising and Sponsorship | |
7) | Crisis Management | |
8) | Midterm Exam | |
9) | Stakeholder Management | |
10) | Sustainability & Corporate Communication | |
11) | Project Presentations | |
12) | Project Presentations | |
13) | General Evaluation | |
14) | Final Exam |
Course Notes / Textbooks: | Kadıbeşegil, Salim (2007), Şimdi Stratejik İletişim Zamanı, İstanbul: MediaCat |
References: | Akıncı Vural (2013) Teoriden Pratiğe Kurumsal İletişim, İletişim Yayınları Argenti, Paul (2007), Corporate Communication Elden, Müge ve Yeygel, Sinem (2006), Kurumsal Reklamın Anlattıkları, İstanbul: Beta Kazancı, Metin (2007), Kamuda ve Özel Kesimde Halkla İlişkiler Uzunoğlu, Ebru v.d.(2009), İnternet Çağında Kurumsal İletişim, İstanbul: Say Göztaş, Aylin (2012) Stratejik Halkla İlişkiler Yönetimi, Seçkin Yayıncılık Peltekoğlu Balta, Filiz (2009), Halkla İlişkiler Nedir?, İstanbul: Beta |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Presentations / Seminar | 9 | 27 |
Project | 6 | 18 |
Midterms | 4 | 12 |
Final | 5 | 15 |
Total Workload | 114 |