Child Development Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

HIR019

Course Name:

Creativity in Advertising

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Araş. Gör. AZİZ ARSLAN

Course Lecturer(s):

Dr. Nezahat İşbilir Yüceışık

Course Assistants:

Course Objective and Content

Course Objectives:

In line with the briefs to be given, the aim is to enable students to transform the theoretical knowledge they have acquired about advertising into practice, to produce and implement creative advertising ideas for different media.

Course Content:

Within the scope of the course, concepts and theories related to advertising strategies and management, creative advertising campaign preparation process and advertising campaign management are covered. Along with sample applications, students are provided to transform their theoretical knowledge into practice. The theoretically transferred information within the scope of the course is analyzed and discussed through advertising applications.

Learning Outcomes

The students who have succeeded in this course;
1) Have all the knowledge, skills and competence required by the profession in the fields of Public Relations and Advertising.
2) Defines the meaning of the concept of creativity and its place in the field of communication.
3) Have knowledge and skills about the creative thinking process in different areas.
4) Examines and evaluates creative products and concepts, has knowledge and skills about the functioning of individual and group creativity.
5) Develops the ability to produce creative solutions for problems that may be encountered in the fields of marketing, advertising, public relations and branding.
6) It reinforces the perception of the importance of media technology in the advertising production process.
7) Has knowledge in the areas of creative advertising strategy development and strategically brings together different areas of communication.
8) They use their written and verbal communication skills effectively and think creatively and critically, develop strategies and put them into practice.

Course Flow Plan

Week	Subject	Related Preparation
1)	Creativity in Advertising
2)	Creative Strategy
3)	Basic Creative Strategies Reeves “Essential Selling Promise” Ogilvy “Brand Image” Ries and Trout “Positioning”
4)	Creativity and Media Channels
5)	Creative Advertising Strategy and Creative Process
6)	Advertising and Visual Material: Advertising photography, graphic design, layout, typography
7)	Midterm Exam
8)	Creative Strategy in Television, Radio, Outdoor Advertising
9)	Digital Media and Creative Strategy
10)	Alternative Media and Creative Strategy Guerrilla Advertising and Creative Strategy Viral Advertising and Creative Strategy
11)	Virtual Reality, Neuromarketing and Creative Strategy
12)	Creative Advertising Applications
13)	Creative Advertisement Applications: Examination of Various Advertisement Types through Graphics and Text
14)	Final Exam

Sources

Course Notes / Textbooks:	Pope, R. (2005). Creativity: Theory, history, practice. Psychology Press,
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) Prepares, implements and evaluates educational programs, appropriate learning environments, materials taking into account the developmental characteristics and individual differences of children.
2) Develops original products, projects and activities related to child development, manages these studies, evaluates and evaluates the process.
3) Follow science and technology and have critical thinking skills.
4) Uses effective teaching and communication methods which may be necessary in the guidance and counseling activities for families and develops solutions when they encounter an unpredictable situation.
5) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
6) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
7) Has knowledge about ethical principles and rules in the field.
8) It shares the knowledge gained in the field of Child Development with the people working in the field and with the social responsibility consciousness.
9) It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
10) Knows democracy, human rights, children's rights, social, scientific and professional ethical values, relevant legislation and acts accordingly.
11) The researcher is open to changes, creative, problem-solving skills and the ability to share solutions.
12) Knows the applications of different characteristics of children to society. It has the ability to produce different solutions to the problem situation for children and enables the employees to take responsibility for the solutions.
13) Understands the place and importance of the game in pre-school education, the child knows how to use the game as a means of rehabilitation and self-expression.
14) Selects and uses the modern techniques and tools required for pre-school education. Communicates with other areas that may be associated with the field.
15) The individual has sufficient consciousness about environmental protection and occupational safety and behaves according to these processes. Its appearance, attitude, attitude and behavior make it an example for society.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Prepares, implements and evaluates educational programs, appropriate learning environments, materials taking into account the developmental characteristics and individual differences of children.
2)	Develops original products, projects and activities related to child development, manages these studies, evaluates and evaluates the process.
3)	Follow science and technology and have critical thinking skills.
4)	Uses effective teaching and communication methods which may be necessary in the guidance and counseling activities for families and develops solutions when they encounter an unpredictable situation.
5)	It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
6)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
7)	Has knowledge about ethical principles and rules in the field.
8)	It shares the knowledge gained in the field of Child Development with the people working in the field and with the social responsibility consciousness.
9)	It has the awareness of lifelong learning and directs its education to an advanced level of education in the same field or to a profession at the same level.
10)	Knows democracy, human rights, children's rights, social, scientific and professional ethical values, relevant legislation and acts accordingly.
11)	The researcher is open to changes, creative, problem-solving skills and the ability to share solutions.
12)	Knows the applications of different characteristics of children to society. It has the ability to produce different solutions to the problem situation for children and enables the employees to take responsibility for the solutions.
13)	Understands the place and importance of the game in pre-school education, the child knows how to use the game as a means of rehabilitation and self-expression.
14)	Selects and uses the modern techniques and tools required for pre-school education. Communicates with other areas that may be associated with the field.
15)	The individual has sufficient consciousness about environmental protection and occupational safety and behaves according to these processes. Its appearance, attitude, attitude and behavior make it an example for society.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	5	3		112
Project	1	0	3		3
Midterms	1	5	2		7
Final	1	5	2		7
Total Workload					129