Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

DIL651

Course Name:

Turkish 1

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. MERVE KESKİN

Course Lecturer(s):

Öğr. Gör. MERVE KESKİN
Öğr. Gör. TUĞÇE YILDIRIM
Eğitim Danışmanı AHMET KAPLAN

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to teach fundamentals of Turkish phonology and simple sentence structures through grammar exercises and controlled vocabulary relevant to basic communicative needs of students.
Course Content:	Mainly reading and listening activities are done by focusing on basic vocavulary items and grammar structures in Turkish. Daily conversational routines such as greeting, introducing yourself, asking the time, asking the prices of the products are taught and practiced as group or pair activities in the classroom.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to greet people and introduce themselves in Turkish.
1) Students will be able to tell the main idea of a text in Beginner level.
2) They will be able to talk about their house, school and surroundings in Turkish.
3) They will be able to ask and say the time. In addition, they will be able to use time related words and expressions such as day, month, year, season.
4) They will learn the alphabet of Turkish language and have the basic sound knowledge, pronunciation and writing competence.
5) They will be able to count from 1 to 100 and use ordinal numbers.

Course Flow Plan

Week	Subject	Related Preparation
1)	İntroducing yourself/ Greetings/ Wishes
2)	Alphabet / What's this? / Who is this?
3)	Introducing yourself / Numbers
4)	Places in a city (supermarket, stores, bank, hospital etc.)
5)	Explaining daily life (getting up, having breakfast, studying, reading, bathing etc.)
6)	What do I do in my freetime? (listening to music, reading books, playing guitar, cooking, playing football etc.)
7)	Introducing our family members
8)	Midterm Exam
9)	Recognizing nationality, language, country names / Possessive markers in Turkish
10)	Asking and saying time
11)	Religious / national holidays and celebrations in Turkey
12)	Introducing family, relatives and environment
13)	Prepositions of location and direction
14)	Body parts and diseases
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	İSTANBUL - YABANCILAR İÇİN TÜRKÇE DERS KİTABI A1 İSTANBUL - TURKISH COURSE BOOK FOR FOREIGNERS A1
References:	Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	1	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	4		56
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					128