Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

DIL634

Course Name:

Chinese 4

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

DIL633 - Chinese 3

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. MERVE KESKİN

Course Lecturer(s):

Expert YUFENG YE

Course Assistants:

Course Objective and Content

Course Objectives:	The student is expected to make up oral or written texts about educational, professional or daily subjects. They learn the Simple Past patterns, can express sentences about hospitals or illnesses. They learn how to use the 'more than and the most' structures in English and can make comparisons. They can make sentences including 'gerund'.
Course Content:	Mainly reading and listening activities are done by focusing on intermediate vocabulary items and grammar structures in Chinese. In addition to the daily speech patterns, activities that help the students to understand the written and oral input in Chinese are used and practiced as group or pair-work activities in the classroom.

Learning Outcomes

The students who have succeeded in this course;
1) The student can understand a text with abstract terms.
2) The student can understand articles about current issues
3) The student can communicate with a native speaker of Chinese easily.
4) Students will be able to understand the texts in their fields of interest including technical terms, and even those that require expertise, with the help of a dictionary.

Course Flow Plan

Week	Subject	Related Preparation
1)	Unit 6 我们上午八点半上课	Başarının Yolu 1-2 Road to Success 1-2
2)	Unit7 银行在哪儿	Başarının Yolu 1-2 Road to Success 1-2
3)	Unit 8 墙上有一张中国地图	Başarının Yolu 1-2 Road to Success 1-2
4)	Unit 9 你吃米饭还是饺子	Başarının Yolu 1-2 Road to Success 1-2
5)	Unit 10 苹果多少钱一斤	Başarının Yolu 1-2 Road to Success 1-2
6)	Unit 11 我去银行还钱	Başarının Yolu 1-2 Road to Success 1-2
7)	Unit 12 我们骑自行车去颐和园	Başarının Yolu 1-2 Road to Success 1-2
8)	MIDTERM	Başarının Yolu 1-2 Road to Success 1-2
9)	Unit 13 我们在食堂门口见面	Başarının Yolu 1-2 Road to Success 1-2
10)	Unit 14 我不能去看电影	Başarının Yolu 1-2 Road to Success 1-2
11)	Unit 15 我从星期一到星期三有课	Başarının Yolu 1-2 Road to Success 1-2
12)	Unit 16 我在操场踢球呢	Başarının Yolu 1-2 Road to Success 1-2
13)	Unit 17 我不会汉字输入	Başarının Yolu 1-2 Road to Success 1-2
14)	Unit 18 一直往前走	Başarının Yolu 1-2 Road to Success 1-2
15)	FINAL	Başarının Yolu 1-2 Road to Success 1-2
16)	FINAL	Başarının Yolu 1-2 Road to Success 1-2

Sources

Course Notes / Textbooks:	Başarının Yolu - Road to Success
References:	Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Homework Assignments	10	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0		4	56
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					128