Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

DIL615

Course Name:

Russian 5

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

DIL614 - Russian 4

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. MERVE KESKİN

Course Lecturer(s):

Öğr. Gör. ASSEM AMIRZHANOVA

Course Assistants:

Course Objective and Content

Course Objectives:

It is aimed to teach
-upper intermediate level of Russian speaking, writing, reading and listening skills
-how to understand abstract, indirect and complex language structures with the occasional use of a dictionary
-how to express oneself fluently and clearly when speaking
-how to use the Russian language for academic and specific purposes apart from daily use
-how to write well-organized, coherent and detailed texts and essays about complex and abstract topics.

Course Content:

Reading, writing, listening and speaking activities are done by focusing on upper intermediate level vocabulary items and grammar structures in Russian. Academic and vocational language structures are taught and practiced in the class as writing and speaking activities.

Learning Outcomes

The students who have succeeded in this course;
1) The student is able to read literature and texts that include complex or abstract concepts with the help of a dictionary.
2) The student is able to express herself/himself fluently in Russian.
3) The student is able to write well-organized, detailed and coherent texts about complicated topics and cause-effect relationships.
4) In addition to the daily use of the Russian language, the student is able to use Russian effectively for academic and specific purposes.

Course Flow Plan

Week	Subject	Related Preparation
1)	1. -Writing a presentation letter to apply for a job
2)	Talk about present / past / duration of experiences
3)	Thinking about myself in the next few years
4)	-Actions / situations in the future
5)	Talking about customs and social situation of the people in our country
6)	Prohibitions
7)	Writing the summary of a movie
8)	Midterm Exam
9)	Deciding and presenting an advertising campaign
10)	Describing and analyzing a commercial
11)	Writing a letter trying to explain a problem
12)	Transmitting messages and developing communicating strategies Talking on the phone Giving orders / suggestions
13)	Expressing desires/ complaining / talking about needs
14)	Semester Revision
15)	Final Exam
16)	Final Exam

Sources

Course Notes / Textbooks:	Way to Russian 3
References:	Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Homework Assignments	10	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100