Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

DIL604

Course Name:

French 4

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

DIL603 - French 3

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. MERVE KESKİN

Course Lecturer(s):

Expert ASLİN KALOSTYAN
Öğr. Gör. CORALIE FORGET

Course Assistants:

Course Objective and Content

Course Objectives:

To have the students acquired the skills of grammar, vocabulary, listening, writing, speaking, and vocational language in an intermediate level.

Course Content:

Grammar and Vocabulary
Basic language structures of French language; syntax, morphology, meaning, and expression skills.

Reading
To gain intermediate reading skills by reading texts in the book, using cross-channel links and semantic changes; gaining reading habits by both curricular and extracurricular assignments.

Writing
Paragraph formats and structure; technical specifications of the paragraph; extraction of paragraph plan; description, comparison, discussion, summary writing, interpretation; short story writing.

Speaking
Developing oral communication skills by using appropriate expressions and strategies for various verbal communication situations; development of speaking, speaking and listening comprehension by using speaking, current, original, auditory and audiovisual materials.

Learning Outcomes

The students who have succeeded in this course;
1) Students will be able to understand the texts on the subjects that require specialization and technical terms without any effort, with the help of the dictionary.
2) Students will be able to read the complex texts in both abstract and concrete subjects and understand the main idea.
3) Although there may be difficulty in frequently used words and idioms, students will be able to benefit from comprehensive vocabulary context.
4) Students will be able to understand essays and reports on current topics that reflect the argument and perspective of the authors.
5) Students will be able to communicate to a certain degree fluently and naturally without having major difficulty with a native French speaker.
6) Students will be able to articulate verbally or in writing in a variety of subjects both in detail and comprehensibility.

Course Flow Plan

Week	Subject	Related Preparation
1)	Work Environments and Contracting	The Course Book
1)	Final Exam
2)	Privacy and Personal Relationships	The Course Book
3)	Habitats and Urbanism	The Course Book
4)	Growing Up	The Course Book
5)	Identity and Roots	The Course Book
6)	Types of Hobbies and Activities	The Course Book
7)	Revision for Midterm Exam	The Course Book
8)	Midterm Exam
9)	Focus on Literature	The Course Book
10)	Beliefs and Convictions	The Course Book
11)	Local Specialities and Particularisms I	The Course Book
12)	Local Specialities and Particularisms II	The Course Book
13)	Globalization I	The Course Book
14)	Globalization II	The Course Book
15)	Revision for the Final Exam	The Course Book

Sources

Course Notes / Textbooks:	Alter Ego 4 - B2
References:	Ek alıştırmalar ve dersin öğretim görevlisi tarafından geliştirilmiş çeşitli oyunlar ve etkinlikler. Teacher created upplementary worksheets, classroom activities and games

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Homework Assignments	10	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	0	4		56
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					128