Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | DIL513 | ||||
Course Name: | English for Specific Purposes 3 | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Eğitim Danışmanı GÜLŞAH ERDAŞ | ||||
Course Lecturer(s): |
Eğitim Danışmanı GÜLŞAH ERDAŞ |
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Course Assistants: |
Course Objectives: | This academic course is for undergraduate students. Materials prepared by our lecturers are used during the classes and upper-intermadiate level of English is aimed to be obtained. The courses are about the latest developments and studies in Natural and Social Sicences Fields and basic concepts are covered according to their needs during the classes. |
Course Content: | Reading, speaking, listening and writing activities related with the students fields according to their level of English. |
The students who have succeeded in this course;
1) Students learn the vocabulary about theri deparmtents 2) Students read articles and reading texts about their own departments 3) Students learn how to write essays and articles about the related topics of their departments 4) Students do audio-visual activities 5) Students do researches about thier own fields and do presantations and projects as homework |
Week | Subject | Related Preparation |
1) | basic information about the profession | |
1) | occupational analysis | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
2) | recognition of the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
3) | Detailed definitions about the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
4) | Detailed definitions about the profession | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
5) | Occupational areas and working condiitons in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
6) | Professional tools and terms used in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
7) | Reaserach and presentation techniques related with their fields | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
8) | mid-term exam week | |
9) | Occupational theories and concepts | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
10) | Occupational theories and concepts | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
11) | occupational analysis and professional studies | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
12) | Occupational analysis and researches | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
13) | Scientific ethics | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
14) | Current developments in the field | Authentic and original materials prepared by the lecturers of the Foreign Languages Department |
15) | final exam week | |
16) | final exam week |
Course Notes / Textbooks: | öğretim görevlilerimiz tarafından tamamen öğrencilerimizin alanlarına yönelik olarak hazırlanmış kitapçıklar. |
References: | çeşitli websitelerinden konular ile ilgili ilişkili kullanılabilecek kaynaklar ve öğrencilerin alanlarına yönelik gelişmeleri yakından takip edebilecekleri websiteleri, güncel makale ve araştırmalar. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Homework Assignments | 1 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 4 | 56 | |||
Homework Assignments | 10 | 0 | 7 | 70 | |||
Midterms | 1 | 0 | 1 | 1 | |||
Final | 1 | 0 | 1 | 1 | |||
Total Workload | 128 |