Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

DIL511

Course Name:

English for Specific Purposes 1

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Eğitim Danışmanı GÜLŞAH ERDAŞ

Course Lecturer(s):

Eğitim Danışmanı GÜLŞAH ERDAŞ

Course Assistants:

Course Objective and Content

Course Objectives:

The aim is to develop professional language skills at the basic level and to master the professional terminology of English by using original professional materials prepared by our instructors for the academic programs that the students continue. Topics such as the fields of work of the future professions and their duties, basic concepts, historical development of their professional fields are discussed.

Course Content:

Basic knowledge and terminology related to the department, activities for the four basic skills of students, reading, writing, listening and speaking.

Learning Outcomes

The students who have succeeded in this course;
1) sfvw
1) Students are able to read simple texts that are overlapping with interest or professional subjects, and understand the basic idea in a text.
2) Students can understand written and oral expressions based on common subjects in daily life.
3) Students can handle most situations, such as shopping or address recipes, which require a foreign language to communicate when it is spoken or when traveling.
4) Students can write texts that are simple, but inter-ideas, in the subjects of personal interest.
5) Students can transfer experiences, talk about their dreams and wishes, briefly explain their thoughts and plans.

Course Flow Plan

Week	Subject	Related Preparation
1)	Recognition of the profession.	Authentic and original materials prepared by our lecturers.
2)	Recognition of the profession.	Authentic and original materials prepared by our lecturers.
3)	Basic terms in the profession.	Authentic and original materials prepared by our lecturers.
4)	Basic terms in the profession.	Authentic and original materials prepared by our lecturers.
5)	Occupational areas and working conditions.	Authentic and original materials prepared by our lecturers.
6)	Occupational areas and working conditions.	Authentic and original materials prepared by our lecturers.
7)	Tools and equipment used in the profession.	Authentic and original materials prepared by our lecturers.
8)	Midterm Week
9)	Theories and methods prevailing in the field and profession.	Authentic and original materials prepared by our lecturers.
10)	Theories and methods prevailing in the field and profession.	Authentic and original materials prepared by our lecturers.
11)	Scientific ethics.	Authentic and original materials prepared by our lecturers.
12)	Scientific ethics.	Authentic and original materials prepared by our lecturers.
13)	Current developments in the field and studies.	Authentic and original materials prepared by our lecturers.
14)	Current developments in the field and studies.	Authentic and original materials prepared by our lecturers.
15)	Final Week
16)	Final Week

Sources

Course Notes / Textbooks:	Her bölüm için bir öğretim görevlimiz tarafından hazırlanan orijinal ve otantik materyaller.
References:	Original and authentic materials prepared by a faculty member for each department.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	10	% 10
Presentation	1	% 10
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	0	4		52
Homework Assignments	10	0	7		70
Midterms	1	0	1		1
Final	1	0	1		1
Total Workload					124