Opticianry Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

JOB143

Course Name:

Tam Tam Production Advertising Workshop

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. HASİP PEKTAŞ

Course Lecturer(s):

Hatice Öz Pektaş

Course Assistants:

Course Objective and Content

Course Objectives:

The Advertising Workshop course is designed to enable students to develop creative advertising ideas, structure them within a strategic framework, and design advertising campaigns tailored to various media platforms. The course aims to help students understand and experience the creative and strategic processes of advertising through hands-on practice. By focusing on audience-centered thinking and original content production, students will enhance their ability to ideate, design, and present advertising concepts effectively. Supported by real-world briefs and collaborative exercises, this course also seeks to provide students with practical knowledge and skills relevant to the advertising industry and creative teamwork.

Course Content:

This course offers a practical exploration of creative thinking, strategic planning, and campaign development in the field of advertising. It covers all stages from concept creation to final presentation, including target audience analysis, brand positioning, media planning, slogan development, visual design, and copywriting. Students work on real or simulated briefs to develop integrated advertising campaigns for print, digital, and social media platforms. Through collaborative group work, students gain experience in creative team dynamics and present their final projects to a jury, simulating a real-world industry environment.

Learning Outcomes

The students who have succeeded in this course;
1) Explains the basic concepts, types and creative processes of advertising.
2) Develops strategic advertising solutions by analyzing target audience.
3) Designs appropriate advertising campaigns for different media (print, digital, social media).

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course: Introduction to the Advertising Workshop and Expectations	-
2)	Basic Concepts and Creative Processes in Advertising	-
3)	Target Audience and Consumer Analysis: Who Are We Talking To?	-
4)	Brand Identity and Positioning Strategies	-
5)	What is a Brief? Real Brief Analysis and Brief Writing	-
6)	Idea Generation Techniques and Creative Thinking Applications	-
7)	Writing Slogans and Titles: Delivering the Message Effectively	-
8)	Visual Design Principles: Poster, Illustration and Typography	-
9)	Media Planning: Print, Digital and Social Media	-
10)	Integrated Advertising Campaign Design I: Idea Development and Presentation	-
11)	Integrated Advertising Campaign Design II: Implementation Phase	-
12)	Ethics, Social Responsibility and Cultural Sensitivity	-
13)	Final Project Presentation Preparation: Feedback and Revisions	-
14)	Final Project Presentations and In-Class Assessment	-

Sources

Course Notes / Textbooks:	Hey, Whipple, Squeeze This: A Guide to Creating Great Ads – Luke Sullivan & Edward Boches Reklamcılığın Temelleri – Jale Özata Dirlik Advertising by Design – Robin Landa Reklamda Yaratıcılık – Aytekin Can Reklam Kampanyası Tasarımı – Gülfidan Barış
References:	Sullivan, L., & Boches, E. (2022). Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (6th ed.). Wiley. Landa, R. (2016). Advertising by Design: Generating and Designing Creative Ideas Across Media (3rd ed.). Wiley. Bly, R. (2005). The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (3rd ed.). Holt Paperbacks.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2) Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3) Observes the health and safety measures related to her\his profession.
4) It adopts the total quality philosophy and supports the relevant corporate processes.
5) Gains the basic math and physics knowledge required in the optician profession.
6) Learns information technologies, uses basic computer programs and professional software programs.
7) Knows eye anatomy and optics, has information about eye diseases.
8) Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9) Knows the properties of materials defined in optics and recognizes optical instruments.
10) She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11) When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12) Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13) Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14) He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15) The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Knows the basic terms used in optics, the history of optics, its development and the profession of optician.
2)	Knows the environmental, social and ethical problems related to her\his profession and assumes the responsibilities related to them.
3)	Observes the health and safety measures related to her\his profession.
4)	It adopts the total quality philosophy and supports the relevant corporate processes.
5)	Gains the basic math and physics knowledge required in the optician profession.
6)	Learns information technologies, uses basic computer programs and professional software programs.
7)	Knows eye anatomy and optics, has information about eye diseases.
8)	Learns the refraction errors, knows the optical equipment used to correct these defects, measures the diopters of optical glasses by means of a phonometer, and determines the type of lens.
9)	Knows the properties of materials defined in optics and recognizes optical instruments.
10)	She/He reads the prescriptions prepared by the ophthalmologist, supplies the optical equipment, selects the most suitable glass and frame for the patient, and performs the most appropriate glasses assembly procedures in order to eliminate or alleviate vision disorders.
11)	When there is a problem with optical materials in the optician laboratory or establishment, she/he understands and fixes the problem.
12)	Obtains the knowledge of history belonging to the Ottoman and Republican Periods.
13)	Learns Turkish language structure and acquires a basic level of English grammer that will enable her/him to communicate.
14)	He/she makes the necessary financial planning in his/her institution and has general accounting knowledge.
15)	The researcher is open to changes, has creative, program-solving skills and the ability to share solution suggestions.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	5	3		112
Midterms	1	4	2		6
Final	1	4	2		6
Total Workload					124