International Relations (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI391

Course Name:

Consumer Behavior

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. FİGEN YILDIRIM

Course Lecturer(s):

Figen Yıldırım

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to enable students to examine consumer and consumer behavior literature and to be able to adapt culture to brand management strategies.
Course Content:	In this course, it is aimed to give the basic concepts of consumer behavior and to understand the effect of culture and subcultures on purchasing behavior of individuals. The brand management process is examined with all stages.

Learning Outcomes

The students who have succeeded in this course;
1) Able to analyze the effects of various factors on the consumer decision process with their results.
2) Able to explain the consumer purchasing decision process.
3) Able to explain the basic concepts and models of consumer behavior.

Course Flow Plan

Week	Subject	Related Preparation
1)	Consumerism	Not necessary.
2)	Introduction to Consumer Behaviour	Not necessary.
3)	Consumer Buying Decision Models	Not necessary.
4)	Introduction to Brand Management	Not necessary
5)	Brand Positioning	Not necessary.
6)	Brand Awareness	Not necessary.
7)	Brand Identitiy, Brand Personality	Not necessary.
8)	Midterm	Not necessary
9)	Brand loyalty	Not necessary
10)	Brand Image	Not necessary.
11)	Culture and Branding	Not necessary.
12)	Current Issues in Branding	Not necessary.
13)	Presantations	Students have to prepare for presantations.
14)	Presantations	Students have to prepare for presantations.

Sources

Course Notes / Textbooks:	Consumer behaviour : a European perspective / Michael Solomon ... [et al.], 2010,4th edition and Online databes (EBSCO, EMERALD, PROQUEST etc.)
References:	Course notes, real case studies, scholarly journals.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has knowledge about basic theoretical debates in the field of International Relations.
2) Defines contemporary developments, approaches and basic concepts in the field of International Relations at national and international level.
3) Relates the interaction of the Department of International Relations with other social sciences (history, political science, law, economy).
4) Gains knowledge and skills to evaluate and discuss the events in an interdisciplinary dimension, and analyze the political, social and economic problems encountered in national and international contexts within a certain conceptual framework.
5) Using social sciences methods, can conduct research and follow the field.
6) Uses leadership characteristics with awareness of teamwork.
7) Can design and prepare scientific projects such as projects, reports, articles and theses with their own or others with uses qualitative and quantitative research techniques.
8) Develops behavior according to ethics and social values and evaluates what they have learned by deciding what he/she needs and critically question the information has acquired.
9) Transmits the opinions, thoughts and solutions in the field of International Relations to the related persons and institutions in written and orally.
10) Follows the developments in the field and communicates with colleagues by using a foreign language at least at the level of European Language Portfolio B1.
11) Uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge about basic theoretical debates in the field of International Relations.
2)	Defines contemporary developments, approaches and basic concepts in the field of International Relations at national and international level.
3)	Relates the interaction of the Department of International Relations with other social sciences (history, political science, law, economy).
4)	Gains knowledge and skills to evaluate and discuss the events in an interdisciplinary dimension, and analyze the political, social and economic problems encountered in national and international contexts within a certain conceptual framework.
5)	Using social sciences methods, can conduct research and follow the field.
6)	Uses leadership characteristics with awareness of teamwork.
7)	Can design and prepare scientific projects such as projects, reports, articles and theses with their own or others with uses qualitative and quantitative research techniques.
8)	Develops behavior according to ethics and social values and evaluates what they have learned by deciding what he/she needs and critically question the information has acquired.
9)	Transmits the opinions, thoughts and solutions in the field of International Relations to the related persons and institutions in written and orally.
10)	Follows the developments in the field and communicates with colleagues by using a foreign language at least at the level of European Language Portfolio B1.
11)	Uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Midterms	1	% 20
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	4	12
Homework Assignments	13	39
Quizzes	12	23
Midterms	1	2
Final	1	2
Total Workload		120