Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

MNG056

Course Name:

Contemporary Business Trend in Emerging Market

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Course Coordinator:

Doç. Dr. ALPASLAN KELLECİ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to analyze contemporary business trends shaping the competitive landscape of emerging markets. Students will examine topics such as digital transformation, sustainability, entrepreneurship, innovation, multinational strategies, local-global dynamics, and shifting consumer behavior. The course is designed to enhance students' ability to think strategically and identify opportunities in rapidly evolving business environments across emerging economies.

Course Content:

Core dynamics of doing business in emerging markets.
Impact of digital transformation and technological innovation.
Sustainability and environmental responsibility trends.
Shifts in consumer behavior: Millennials, Gen Z, and digital consumption.
Entrepreneurship and start-up ecosystems.
Strategies of multinational corporations in emerging economies.
Integration of local businesses into global markets.
Fintech, e-commerce, mobile banking, and platform economies.
Crisis management, geopolitical risks, and supply chain strategies.
Corporate social responsibility and ethical business practices.
Opportunity and threat analysis in emerging markets.
Case studies and discussions based on real-world business examples.

Learning Outcomes

The students who have succeeded in this course;
1) Identify key dynamics of doing business in emerging markets.
2) Analyze current trends such as digitalization, sustainability, and consumer behavior.
3) Compare strategies of multinational and local firms in emerging economies.
4) Evaluate opportunities and risks in conducting business across emerging markets.
5) Develop strategic thinking and decision-making skills through real-world cases.

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Emerging Markets: Definition, characteristics, and importance
2)	Institutional voids and business model innovation in emerging economies
3)	Digital transformation and the role of technology in emerging markets
4)	Sustainability and green business trends in developing economies
5)	Shifting consumer behavior: Millennials, Gen Z, and the digital consumer
6)	Entrepreneurship and the rise of local start-up ecosystems
7)	Strategies of multinational enterprises (MNEs) in emerging markets
8)	Mid-Term Exam
9)	Localization vs. globalization: Adapting strategies to cultural and market differences
10)	The rise of platform economies, fintech, and mobile business models
11)	Geopolitical risks, supply chain disruptions, and business resilience
12)	Corporate social responsibility and ethical business in emerging contexts
13)	Case studies: Success stories and failures in emerging markets
14)	Final Exam

Sources

Course Notes / Textbooks:	Ramamurti, R. & Hashai, N. (2020). The Future of Global Retailing: Trends and Strategies in Emerging Markets Cavusgil, S. T., Ghauri, P. N., & Akcal, A. A. (2012). Doing Business in Emerging Markets
References:	Ramamurti, R. & Hashai, N. (2020). The Future of Global Retailing: Trends and Strategies in Emerging Markets Cavusgil, S. T., Ghauri, P. N., & Akcal, A. A. (2012). Doing Business in Emerging Markets

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2) They have knowledge and skills about different functions and interactions of the enterprise.
3) They can use different theoretical approaches to understanding and solving various business problems.
4) Being aware of the needs of society, they use business knowledge to meet these needs.
5) They have knowledge depthly about current problems of Turkey and Global Business World’s
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
2)	They have knowledge and skills about different functions and interactions of the enterprise.
3)	They can use different theoretical approaches to understanding and solving various business problems.
4)	Being aware of the needs of society, they use business knowledge to meet these needs.
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	28
Presentations / Seminar	4	16
Midterms	4	13
Final	5	21
Total Workload		120