Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI376 | ||||
Course Name: | Fundamentals of International Trade | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Öğr. Gör. ONAN ŞAHİN | ||||
Course Lecturer(s): | Onan ŞAHİN | ||||
Course Assistants: |
Course Objectives: | At the end of this course, students will be able to recognize the basic components of foreign trade, identify the problems that arise in these elements and choose solutions that suit their needs. At the end of the course, they will be able to apply this knowledge by developing the knowledge that a foreign trade employee should have and the ability to use it. |
Course Content: | Foreign trade processes. State supports in foreign trade, exporters' associations, customs. finance and transportation methods, and payment/delivery methods in foreign trade. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | International Economic Organizations | Lecture notes |
2) | The Theory of Comparative Advantage and the Return of Foreign Trade | Lecture notes |
3) | Modern Trade Theories | Lecture notes |
4) | Imperfect Competition and Foreign Trade | Lecture notes |
5) | Imperfect Competition and Foreign Trade | Lecture notes |
6) | Tariffs and Quotas | Lecture notes |
7) | Foreign Trade Policy | Lecture notes |
8) | Midterm exam | |
9) | International Trade - Labor and Environmental Standards | Lecture notes |
10) | Balance of Payments | Lecture notes |
11) | Exchange Rate and Exchange Rate Systems | Lecture notes |
12) | Open Economy | Lecture notes |
13) | Protectionism and Liberalization in Foreign Trade | Lecture notes |
14) | Development and Structure of Foreign Trade in Turkey | Lecture notes |
15) | Final exam |
Course Notes / Textbooks: | Adım Adım Dış Ticaret |
References: | Ders notları |
Course Learning Outcomes | |||||||||||||||
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 1 | % 40 |
Final Pratik | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 100 | |
PERCENTAGE OF FINAL WORK | % | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 3 | 42 | ||||
Midterms | 1 | 41 | 41 | ||||
Final | 1 | 42 | 42 | ||||
Total Workload | 125 |