Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI375

Course Name:

Historical Environment Culture

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. ERKAN KAMBEK

Course Lecturer(s):

Erkan KAMBEK

Course Assistants:

Course Objective and Content

Course Objectives:

To introduce all university students to the concept of cultural heritage preservation; In this way, to ensure that they have an idea about participatory conservation within their own expertise and participate in the processes.

Course Content:

As residents of an ancient geography like Anatolia, we will try to get to know the historical environments of the settlements here, which have outstanding universal values. Since the participation of all local people, not just experts in the field, is necessary to preserve these values, within the scope of this course, we will try to understand the values of our cultural heritage by discussing them from different perspectives, focusing on Istanbul's World Heritage Sites. In addition, getting to know other World Heritage Sites in our country and addressing various aspects of preserving our rich cultural heritage constitute the main line of the course. By pushing the boundaries of participatory conservation, students will be expected to reveal the contributions that different disciplines can make to the cultural heritage through their research and to be able to express this through various methods (presentation, poster, video, etc.). The course will be supported with intensive field trips and the active participation of students taking the course will be ensured.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the concept of historical environment
2) Learning the methods of preserving cultural heritage
3) Adopting the values of the historical environment in the geography we live in
4) Introducing the concept of World Heritage site

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction of the course and explanation of mutual homework and tasks Discussing homework topics
2)	Istanbul World Heritage Sites – Archaeological Park (Sultanahmet) Creation of student study groups
3)	Archaeological Park (Sultanahmet) Field Trip
4)	Istanbul World Heritage Sites – Suleymaniye
5)	Suleymaniye Field Trip
6)	Istanbul World Heritage Sites – Zeyrek
7)	Zeyrek Field Trip
8)	Istanbul World Heritage Sites – Land Walls
9)	Land Walls Field Trip
10)	Other World Heritage Sites in Turkey Student Presentations and Discussion
11)	Other World Heritage Sites in Turkey Student Presentations and Discussion
12)	Student Presentations and Discussion
13)	Student Presentations and Discussion
14)	Student Presentations and Discussion
15)	Final

Sources

Course Notes / Textbooks:	Organisation, C. (2008). Operational Guidelines for the Implementation of the World Heritage Convention. Paris. İstanbul Tarihi Alanları Alan Başkanlığı. (2011). İstanbul Tarihi Yarımada Yönetim Planı. Kuban, D. (2000). Tarihi çevre korumanın mimarlık boyutu: kuram ve uygulama. Yapı-Endüstri Merkezi Yayınları.
References:	Organisation, C. (2008). Operational Guidelines for the Implementation of the World Heritage Convention. Paris. İstanbul Tarihi Alanları Alan Başkanlığı. (2011). İstanbul Tarihi Yarımada Yönetim Planı. Kuban, D. (2000). Tarihi çevre korumanın mimarlık boyutu: kuram ve uygulama. Yapı-Endüstri Merkezi Yayınları.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100