Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI367

Course Name:

Gender Studies

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. SELEN YANMAZ

Course Lecturer(s):

Selen Yanmaz, Ezgi Ildırım

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to have students approach gender from a sociological and psychological perspective. It aims to familiarize students with the basic issues regarding gender today while teaching them about the historical context. It also aims to have students understand how gender studies have changed over time.
Course Content:	This course consists of studying basic themes and theories regarding gender studies. Students learn to approach gender from a sociological and psychological perspective, focusing on major issues regarding the social construction of gender, gender socialization and gender inequality.

Learning Outcomes

The students who have succeeded in this course;
1) Students learn about the social construction of gender
2) They become aware of gender discrimination
3) They gain knowledge about approaches to gender
4) They gain historical knowledge about feminism and the struggle for women's rights

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction
2)	What is Gender?
3)	Gender Socialization and Stereotypes I
4)	Gender Socialization and Stereotypes II: Role Models
5)	Gender Discrimination I
6)	Gender Discrimination II
7)	Gender Discrimination III
8)	Midterm Week
9)	Midterm Week
10)	What are Gender and Sexual Orientation? Social Construction of Sex and Gender, Performance of Gender
11)	Gender and Mental Health
12)	Gender Socialization
13)	Gender Approaches
14)	Gender Inequality and Feminism, Women's Rights

Sources

Course Notes / Textbooks:

Toplumsal Cinsiyet Sosyalizasyonu, Toplumsal Cinsiyet Yaklaşımları
Macionis, John. 2015. “Bölüm 13: Toplumsal Cinsiyet tabakalaşması”
Blockstone, Amy M. 2021. “Cinsiyet Rolleri ve Toplum” (online https://www.sosyalbilimler.org/cinsiyet-rolleri-toplum/)

Toplumsal Cinsiyet Eşitsizliği ve Feminizm
UNFPA. “Toplumsal Cinsiyet Eşitliği”. (online - https://turkiye.unfpa.org/tr/topics/toplumsal-cinsiyet-e%C5%9Fitli%C4%9Fi)
Cinsiyet Eşitliği İzleme Derneği. “Türkiye’de Toplumsal Cinsiyet Eşitliğini İzleme Raporu” (online - https://ceidizler.ceid.org.tr/dosya/turkiyedetoplumsal-cinsiyetesitliginiizlemeraporu20212022pdf.pdf)
Baran Görgün, Aylin. 2021. “Feminizmin Gelişim Serüveni: Dalga Yerine Kuşak Diyelim mi?” (online - https://kockam.ku.edu.tr/feminizmin-gelisim-seruveni-dalga-yerine-kusak-diyelim-mi-aylin-gorgun-baran/)
Feminist Bellek. 2021. “Feminizm” (online - https://feministbellek.org/feminizm/)

References:

Giddens, Anthony ve Philip Sutton. 2021. “Bölüm 15: Toplumsal Cinsiyet ve Cinsellik”. Sosyoloji. 636-684
Cinsel Şiddetle Mücadele Derneği. “Toplumsal Cinsiyet Kavramları” (online - https://cinselsiddetlemucadele.org/2019/06/20/toplumsal-cinsiyet-kavramlari-2/#)
Feminist Bellek. “Cinsel Yönelim” ( online - https://feministbellek.org/cinsel-yonelim/)
Kurabiye cinsiyet (online - https://parentsdergisi.com/bebekcocuk/ben-yine-senin-cocugunum/attachment/kurabiye-cinsiyet-3/)

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 20
Final Sözlü	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2	2		56
Midterms	1	20	2		22
Final	1	45	2		47
Total Workload					125