Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI361

Course Name:

Fashion Style Consultanc

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. FERHAT DUMANLI

Course Lecturer(s):

Dr. FERHAT DUMANLI

Course Assistants:

Course Objective and Content

Course Objectives:

With the globalizing world, the constant and rapid change in all areas is also felt in the field of fashion. For this reason, there has been a need for support in order to keep up with the rapid change and development of the fast and changing fashion concept from past to present and, most importantly, to respond quickly and effectively to the needs of today's fashion consumers and to gain an identity for themselves in social and business environments. With the studies carried out, it is aimed to be effective in the field of fashion and retail and to ensure long-term continuity with the fashion consumer.

Course Content:

To create infrastructure on subjects such as the historical development of fashion, key players of fashion, trend analysis, fashion calendar, customer analysis, clothing analysis, hair and make-up principles.

Learning Outcomes

The students who have succeeded in this course;
1) Knows the basic concepts that make up fashion and style.
2) Understands issues related to fashion styles.
3) Determines the clothes, colors and forms suitable for the person and makes styling applications with accessories, hair and make-up elements.

Course Flow Plan

Week	Subject	Related Preparation
1)	Fashion history and development
2)	The ones who influence the fashion industry.
3)	Trend tracking
4)	Fashion terminology and concepts
5)	Fashion weeks and Fashion capitals
6)	Fashion calendar and events
7)	Analyzing the customer
8)	Mid-term
9)	Style analysis and application
10)	Clothing, shoes, bags and accessory models
11)	Preparing a lookbook for the customer
12)	Hair and make-up principles
13)	Practice
14)	Practice

Sources

Course Notes / Textbooks:	Ders notları
References:	Somer, F. (2012). The Book of Styling : An Insider’s Guide to Creating Your Own Look. CA: Zest Books. Güler, Ş. (2013). İmaj ve Stil Koçluğu. İstanbul: Alfa Yayıncılık. Okan, M., R. (2015). Kendi Stilini Yaratmak. İstanbul: Alfa Yayıncılık.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3	2	1	84
Study Hours Out of Class	1	10			10
Midterms	1	10	2		12
Final	1	10	2		12
Total Workload					118