Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI350

Course Name:

Mythology and Medicine

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. AYDIN ÖZBEK

Course Lecturer(s):

Prof.Dr. Aydın Özbek

Course Assistants:

Course Objective and Content

Course Objectives:

Understanding the effects of mythology on medical science, as medical terminology makes use of mythology to a great extent.

Course Content:

Introduction to Mythology
The formation of archetypes and Carl Yung
Greek and Roman mythology 1
Greek and Roman mythology 2
Asklepios, god of medicine
Some mythological terms used in medicine
Perseus, Gorgons and Andromeda complex Oedipus and Moira (mire) and Achilles syndrome.
Theseus, Icarus syndrome and the Electra complex
Sexual Disorder Syndromes, Love and Mythology
Mythological psychiatric syndromes 1
Mythological psychiatric syndromes 2
Egyptian Mythology and Thalamus, Pineal 1
Egyptian Mythology and Thalamus, Pineal 2

Learning Outcomes

The students who have succeeded in this course;
1) Learning the effect of Greek mythology on medicine,
2) Learning the effect of Roman mythology on medicine,
3) To learn all the mythological terms that form the origin of medical terms
4) Learning the effect of Egyptian mythology on medicine

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to Mythology
2)	The formation of archetypes and Carl Yung
3)	Greek and Roman mythology 1
4)	Greek and Roman mythology 2
5)	Asklepios, god of medicine
6)	Some mythological terms used in medicine
7)	Midterm
8)	Perseus, Gorgons and Andromeda complex
9)	Oedipus and Moira (mire) and Achilles syndrome
10)	Theseus, Icarus syndrome and the Electra complex
11)	Sexual Disorder Syndromes, Love and Mythology
12)	Mythological psychiatric syndromes 1
13)	Mythological psychiatric syndromes 2
14)	Egyptian Mythology and Thalamus, Pineal Gland 1
15)	Egyptian Mythology and Thalamus, Pineal Gland 2
16)	Final Exam

Sources

Course Notes / Textbooks:	Tarafımdan hazırlanmış özel haftalık ders içeriklerinin sunuları Prof.Dr. Aydın Özbek. Lecture notes and presentations
References:	Yunan Mitolojisi Mısır Mitolojisi Etimolojik Tıbbi terminoloji. Nobel Tıp Kitabevi Mythological books

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
Bütünleme Pratik	1	% 0
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	7	1	1	126
Midterms	1	2	2	1	5
Final	1	2	2	1	5
Total Workload					136