UNI334 Communication StrategiesIstinye UniversityDegree Programs English Language and Literature (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
English Language and Literature (English)

Preview

Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI334
Course Name: Communication Strategies
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Doç. Dr. ASUMAN KUTLU
Course Lecturer(s): Assoc Prof. Asuman Kutlu
Course Assistants:

Course Objective and Content

Course Objectives: This course aims to help students understand communication process and develop strategies to improve their communication skills.
Course Content: This course covers communication process, verbal and non-verbal communication in interpersonal relationship, organizational communication, perception and persuasive communication and media studies.

Learning Outcomes

The students who have succeeded in this course;
1) Will be able to develop an understanding of communication process.
2) Will be able to appreciate the role of verbal and non-verbal communication skills in effective communication.
3) Will be able to recognize the impact of perception in communication,
4) Will be able to have an understanding of communication in different contexts.

Course Flow Plan

Week Subject Related Preparation
1) Introduction to Communication and Components of Communication Process
2) Verbal Communication-Public speaking
3) Verbal Communication-The Importance of Listening
4) Non-verbal Communication
5) Perception and Communication
6) Organizational Communication
7) Persuasive Communication
8) Midterm
9) Mass Communication
10) Mass Communication Theories
11) Online Communication
12) Media Literacy and Digital Media
13) Genel Değerlendirme
14) Final examination

Sources

Course Notes / Textbooks: Stanley Baran ve Dennis K. Davis (2011) Mass Communication Theory: Foundations, Ferment, and Future, Boston, Wadsworth.
References: Nazife Güngör (2021) İletişime Giriş, Ankara, Siyasal Kitabevi

Course - Program Learning Outcome Relationship

Course Learning Outcomes

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Program Outcomes
1) Uses academic English language skills effectively.
2) Knows the historical and cultural foundations of English Language and its developmental periods in detail.
3) Knows the periods of English Literature in detail with its cultural and historical features.
4) Evaluates the basic literary genres such as fiction (novel, story), theater and poetry according to their characteristics.
5) Can apply various analytical concepts and tools in literary theory to literary examples.
6) Comprehends the modern language and linguistic theories in a comprehensive way.
7) Can evaluate the important literary figures and works in American and world literature together with their cultural and historical features.
8) Evaluates the history of world civilization from the cultural and historical perspective.
9) To be able to translate English to Turkish and Turkish to English in different text types.
10) Apply contemporary teaching methods and techniques related to teaching English as a foreign language.
11) Develops course materials related to teaching English as a foreign language.
12) Uses a second foreign language at B1 General Level at least according to the European Language Portfolio criterion.
13) Uses information and communication technologies together with computer software at the basic level of European Computer Driving License.
14) Applies basic research methods and theories of social sciences.
15) Takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Uses academic English language skills effectively.
2) Knows the historical and cultural foundations of English Language and its developmental periods in detail.
3) Knows the periods of English Literature in detail with its cultural and historical features.
4) Evaluates the basic literary genres such as fiction (novel, story), theater and poetry according to their characteristics.
5) Can apply various analytical concepts and tools in literary theory to literary examples.
6) Comprehends the modern language and linguistic theories in a comprehensive way.
7) Can evaluate the important literary figures and works in American and world literature together with their cultural and historical features.
8) Evaluates the history of world civilization from the cultural and historical perspective.
9) To be able to translate English to Turkish and Turkish to English in different text types.
10) Apply contemporary teaching methods and techniques related to teaching English as a foreign language.
11) Develops course materials related to teaching English as a foreign language.
12) Uses a second foreign language at B1 General Level at least according to the European Language Portfolio criterion.
13) Uses information and communication technologies together with computer software at the basic level of European Computer Driving License.
14) Applies basic research methods and theories of social sciences.
15) Takes responsibilities by adopting fundamental universal values and developing a prudent, respectful, open to communication and learning attitude towards different language, race, gender, religion and social class groups.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 3 3 84
Study Hours Out of Class 14 0 3 42
Midterms 1 0 3 3
Final 1 0 3 3
Total Workload 132