E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI307

Course Name:

World Music Culture

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖMER YUSUF TOPÇU

Course Lecturer(s):

Öğr. Gör. ÖMER YUSUF TOPÇU

Course Assistants:

Course Objective and Content

Course Objectives:

Analysis – Students will experience personal interaction with musical genres from around the world through a critical examination of academic writing, discussion of their observations, and an in-depth analysis of these forms through writing assignments to demonstrate their ability to bridge readings and experiences. Students will also be asked to submit multiple submissions to a digital mapping tool where field observations are paired with classroom readings and personal analysis.
Production: Although they are not expected to be involved in music performance on a regular basis, students will work closely with musicians throughout this course and gain in-depth knowledge of the cultural contexts and practical challenges of music-making.
Connectivity: Students will engage with musical tropes that are artistic manifestations of direct participation in cultural turmoil in the diaspora, as well as musical forms that function as political protest or religious expression. Musical examples and readings will contextualize the global soundstage that is today's music and demonstrate the complex networks of communication and influence that make up today's musical networks.
Context: A broad base of academic reading written by scholars with extensive fieldwork in their field will provide cultural context for each musical genre or geographic region covered in class. Listening assignments will provide a body of auditory information for interpreting new musical experiences.

Course Content:

Basic issues about the relationship between music and culture. Aural analysis: Listening to music from various regions of the world and describing it verbally and in writing.

Learning Outcomes

The students who have succeeded in this course;
1) Develop a Western Music Education Philosophy that is flexible enough to be applied to a variety of musical genres and creates contexts
2) Be an active part of the community that meets international standards and is loyal to various duties.
3) Performs various listening exercises that develop technical and historical-cultural literacy skills.
4) Creats a professional space for personal development, continuing education and performance and enhances learning intelligence

Course Flow Plan

Week	Subject	Related Preparation
1)	Music in Japan and Korea
2)	Jazz and Blues Music
3)	Music in Russia and Ukraine
4)	Music in Palestine and Israel
5)	Music in France, Belgium and the Netherlands
6)	Music in Austria, Germany and Switzerland
7)	Music in Iran and Italy
8)	Music in Argentina and Brazil
9)	Music in Scotland, England and Ireland
10)	Music in Egypt
11)	Music in Greece
12)	Music in India
13)	General Evaluation
14)	General Evaluation
15)	General Evaluation

Sources

Course Notes / Textbooks:	Kaplan, A. (2005). Kültürel Müzikoloji. İstanbul: Bağlam Yayıncılık.
References:	Ders Notları

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 100
total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Study Hours Out of Class	14	0	3		42
Presentations / Seminar	2	20	1		42
Total Workload					126