Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI298

Course Name:

Oral and Dental Health

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. KÜBRA CANTÜRK

Course Lecturer(s):

Kübra Cantürk- Halil Çelik

Course Assistants:

Course Objective and Content

Course Objectives:

To provide them with knowledge about oral and dental health, preventive dentistry, the introduction of teeth and surrounding tissues and diseases, caries and periodontal disease epidemiology, dental treatments.

Course Content:

1. Dentistry General Information
a. History
b. Lessons Learned by Dentists
c. Interests – areas of dentists
D. Dental service procurement areas in Turkey

2. Introduction of Tooth and Surrounding Tissues
a. Tooth anatomy
b. Physiology
c. Embryology

3. Oral, Dental and Maxillofacial Diseases and Treatment 1 (3 lessons)
a. Dental Hard Tissue Diseases and Treatments
b. Prosthetic Treatments
c. Pedodontic Treatments
d. Aesthetic Treatments
e. Orthodontic Applications

4. Oral, Dental and Maxillofacial Diseases and Treatment 2 (3 lessons)
a. Gum Diseases and Treatments
b. Diseases Requiring Surgical Procedure and Their Treatments
c. Implant Applications
d. Temporomandibular joint disorders and treatments

5. Digital Dentistry
6. Preventive Dentistry and Current Approaches
a. Agents that prevent caries formation
7. Oral and Dental Health Care and Education
a. Tooth brushing techniques
b. Floss use
8. Patient and Doctor Rights and Malpractice
9. Health Tourism

Learning Outcomes

The students who have succeeded in this course;
1) Has knowledge about oral and dental health, preventive dentistry
2) Has superficial knowledge about dental and gingival diseases
3) Has knowledge of what treatments are applied in dentistry.

Course Flow Plan

Week	Subject	Related Preparation
1)	Dentistry General Information	Lesson slide 1
2)	Introduction of Tooth and Surrounding Tissues	Lesson slide 2
3)	Oral, Dental and Maxillofacial Diseases and Treatment 1	Lesson slide 3
4)	Oral, Dental and Maxillofacial Diseases and Treatment 1	Lesson slide 4
5)	Oral, Dental and Maxillofacial Diseases and Treatment 1	Lesson slide 5
6)	Oral, Dental and Maxillofacial Diseases and Treatment 2	Lesson slide 6
7)	Oral, Dental and Maxillofacial Diseases and Treatment 2	Lesson slide 7
8)	Oral, Dental and Maxiilofacial Diseases and Treatment 2	Lesson slide 8
9)	Digital Dentistry	Lesson slide 9
10)	Preventive Dentistry and Current Approaches	Lesson slide 10
11)	Oral and Dental Health Care and Education	Lesson slide 11
12)	Patient and Doctor Rights and Malpractice	Lesson slide 12
13)	Health Tourism	Lesson slide 13

Sources

Course Notes / Textbooks:

1. Textbook of clinical cariology, Anders Thylstrup & Ole Fejerskov, Copenhagen : Munksgaard, 1994.
2. Sturdevant's Art and Science of Operative Dentistry, Theodore Roberson, Harald O. Heymann, Edward J. Swift, Jr, Elsevier Health Sciences, 2006.
3. Konservatif Diş Tedavisi, Gündüz Bayırlı& Şükrü Şirin, Dünya Tıp Kitabevi Istanbul, 1982

References:

1. Essentials of Dental Caries, Edwina A. M. Kidd, Sally Joyston-Bechal, Oxford University Press, 1997.
2. Principles and Practice of Operative Dentistry, Gerald T. Charbeneau, Lea & Febiger, 1975.
3. Orban’ s Oral Histology and Embryology, S.N. Bhaskar , Mosby-Year Book, 1990.
4. Advances in Operative Dentistry, Nairn H.F. Wilson, Massimo Fuzzi, Jean-Francois Roulet, Quintessence Publishing Co Ltd, 1999.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	6	1		91
Midterms	1	10	1		11
Final	1	10	1		11
Total Workload					113