Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI292

Course Name:

Epidemiology

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. KADRİYE UZUN

Course Lecturer(s):

Öğr. Gör. KADRİYE UZUN

Course Assistants:

Course Objective and Content

Course Objectives:	In this course, it is aimed that the students define the science of epidemiology and have general knowledge about the usage areas of epidemiology.
Course Content:	Lesson; Basic concepts of epidemiology, characteristics of epidemiological research, interaction between agent-environment-human, application areas of epidemiology (infectious diseases, cardiovascular diseases, cancer epidemiology) are included.

Learning Outcomes

The students who have succeeded in this course;
1) The individual has the basic knowledge necessary to fulfill her professional role and responsibilities in meeting the health care needs of the family and society.
2) Knows the rights and safety of the healthy/sick individual, as well as his/her legal responsibilities.
3) Uses developing technology and innovative approaches together with scientific knowledge in its applications.
4) Works collaboratively with the health care team and other disciplines.
5) Has the ability to communicate effectively in written and verbal communication with the individual, family, community and team members

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the Course, Purpose of the Course and Learning Objectives
2)	Epidemiology definition and usage areas
3)	Epidemiology definition and usage areas
4)	Epidemiological data sources
5)	Epidemiological data sources
6)	Region Population
7)	Region Population
8)	Genel Tekrar
9)	Midterm
10)	Epidemiological study methods (Cohort Studies)
11)	Epidemiological study methods (Cross-sectional-Case Control)
12)	Epidemiological study methods (Methodological Studies)
13)	Infectious Diseases Epidemiology
14)	Epidemiology of Non-Communicable Diseases
15)	final exam

Sources

Course Notes / Textbooks:	Öğretim Görevlisi Notları
References:	Kubilay G., Emiroğlu N., Baybuğa Subaşı M., Örsal Ö., Kesgin Tokur M. (Ed) Sağlık Bilimlerinde Epidemiyoloji (2017). Göktuğ Basın Yayın ve Dağıtım, Amasya, s. 9-219. • 2.Karasar N. Bilimsel Araştırma Yöntemi. 19. Baskı. İstanbul: Nobel Yayın Dağıtım; 2009. • 3.Tezcan S. Epidemiyoloji. Hacettepe Halk Sağlığı Vakfı Yayın No: 92/1, Meteksan A.Ş. Ankara; 1992.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	3	0			0
Laboratory	2	0			0
Study Hours Out of Class	2	0			0
Midterms	1	40			40
Final	1	60			60
Total Workload					100