E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI284

Course Name:

Economic Literacy

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. ÇİĞDEM GÜRSOY

Course Lecturer(s):

Assoc. Dr. Çiğdem Gürsoy

Course Assistants:

Course Objective and Content

Course Objectives:

To gain economic literacy about the basic issues of economy. To gain the ability to comprehend current economic issues and interpret current economic developments by giving basic information about Turkey and the World economy.

Course Content:

Definition and scope of economics, Development of economic systems, Basic Concepts in Economics I, Basic Concepts in Economics II, Supply, Demand, Consumer Preferences and Behavioral Economics, Employment and unemployment, Inflation and its Effects, Economic Growth and Development, Creative Economy and Soft Power, Circular Economy Effects on the ecosystem, Reconsideration of the issues by associating them with each other.

Learning Outcomes

The students who have succeeded in this course;
1) Gains knowledge of basic economic concepts.
2) Learns that the economy is closely related to everything in life
3) Have information about current economic issues.
4) Follows different approaches regarding the Turkish and World economy.

Course Flow Plan

Week	Subject	Related Preparation
1)	Definition and scope of economics
2)	Development of economic systems.
3)	Basic concepts in economics I
4)	Basic concepts in economics II
5)	Supply
6)	Demand
7)	Consumer Preferences and Behavioral Economics
8)	Mid term
9)	Employment and unemployment
10)	Inflation and Its Effects
11)	Economic Growth and Development
12)	Creative Economy and Soft power
13)	Effects of Circular Economy on Ecosystem
14)	Reconsideration of topics by associating them with each other
15)	Final Exam

Sources

Course Notes / Textbooks:	Hazırlanan slaytlar, derste işlenen raporlar, makaleler gibi diğer veriler.
References:	Kolay Ekonomi, Mahfi Eğilmez; Genel Ekonomi, Metin Berber ve Ersan Bocutoğlu; İktisada Giriş, İlker Parasız.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3		56
Study Hours Out of Class	14	0	2		28
Midterms	1	15	1		16
Final	1	20	1		21
Total Workload					121