Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI284

Course Name:

Economic Literacy

Semester:

Fall
Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Doç. Dr. ÇİĞDEM GÜRSOY

Course Lecturer(s):

Assoc. Dr. Çiğdem Gürsoy

Course Assistants:

Course Objective and Content

Course Objectives:

To gain economic literacy about the basic issues of economy. To gain the ability to comprehend current economic issues and interpret current economic developments by giving basic information about Turkey and the World economy.

Course Content:

Definition and scope of economics, Development of economic systems, Basic Concepts in Economics I, Basic Concepts in Economics II, Supply, Demand, Consumer Preferences and Behavioral Economics, Employment and unemployment, Inflation and its Effects, Economic Growth and Development, Creative Economy and Soft Power, Circular Economy Effects on the ecosystem, Reconsideration of the issues by associating them with each other.

Learning Outcomes

The students who have succeeded in this course;
1) Gains knowledge of basic economic concepts.
2) Learns that the economy is closely related to everything in life
3) Have information about current economic issues.
4) Follows different approaches regarding the Turkish and World economy.

Course Flow Plan

Week	Subject	Related Preparation
1)	Definition and scope of economics
2)	Development of economic systems.
3)	Basic concepts in economics I
4)	Basic concepts in economics II
5)	Supply
6)	Demand
7)	Consumer Preferences and Behavioral Economics
8)	Mid term
9)	Employment and unemployment
10)	Inflation and Its Effects
11)	Economic Growth and Development
12)	Creative Economy and Soft power
13)	Effects of Circular Economy on Ecosystem
14)	Reconsideration of topics by associating them with each other
15)	Final Exam

Sources

Course Notes / Textbooks:	Hazırlanan slaytlar, derste işlenen raporlar, makaleler gibi diğer veriler.
References:	Kolay Ekonomi, Mahfi Eğilmez; Genel Ekonomi, Metin Berber ve Ersan Bocutoğlu; İktisada Giriş, İlker Parasız.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3		56
Study Hours Out of Class	14	0	2		28
Midterms	1	15	1		16
Final	1	20	1		21
Total Workload					121