E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP201

Course Name:

Consumer Behavior

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. HİLAL ÇAKAR ÖZCAN

Course Lecturer(s):

HİLAL ÇAKAR ÖZCAN

Course Assistants:

Course Objective and Content

Course Objectives:	While defining the consumer, it also explains consumer behavior and all the factors affecting this behavior. Explain the basic marketing strategies and models for consumer behavior. It also explains consumer purchasing processes.
Course Content:	This course includes the definition of consumer behavior, concepts affecting consumer behavior, behavioral models, psychological and socio-cultural effects affecting consumer behavior, consumer purchasing processes.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Knows the factors affecting consumer behavior.
2) 2. The consumer knows the purchasing processes well.
3) 3. Knows the basic strategies for consumer behavior well.
4) 4. Knows perception, learning, attitudes and values well.
5) 5. Knows the concepts of personality, self, lifestyles, family, social class well.

Course Flow Plan

Week	Subject	Related Preparation
1)	Consumer behavior, definition, features	-
2)	Factors affecting consumer behavior	-
3)	Importance of consumer behavior in marketing	-
4)	Consumer behavior models	-
5)	Learning - Motivation	-
6)	Perception-My Interest	-
7)	Attitudes and Values	-
8)	MIDTERM EXAM	-
9)	Personality, self-lifestyles	-
10)	Advisory groups, Family	-
11)	Social class, Culture	-
12)	Consumer purchasing processes	-
13)	Student presentations	-
14)	Student presentations	-
15)	FINAL EXAM PERIOD	-

Sources

Course Notes / Textbooks:	Yavuz Odabaşı, Tüketici Davranışları, Mediacat Yayıncılık , Yayınevi Genel Dizisi, 2004. Remzi Altunışık, A.Hamdi İslamoğlu, Beta Yayınları, 2013. Yakup Durmaz, Tüketici Davranışları, Detay Yayıncılık, Ankara, 2008.
References:	Bulunmamaktadır.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	1	42			42
Homework Assignments	1	18			18
Midterms	1	25			25
Final	1	40			40
Total Workload					125