E-commerce and Marketing (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

ETP101

Course Name:

Basic Concepts of E-Commerce

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. GÖZDE KANDEMİR ÇOMOĞLU

Course Lecturer(s):

ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed that students will be able to apply the knowledge they have acquired by understanding the basic applications of e-commerce in business life.
Course Content:	Definition and basic concepts of e-commerce, Types of e-commerce, Historical development of e-commerce, E-commerce Marketing Method, Virtual Payment Systems,

Learning Outcomes

The students who have succeeded in this course;
1) 1) To be able to understand the basic concepts about e-commerce,
2) 2) To understand the economic dimension of e-commerce,
3) 3) To understand the relationship between e-commerce and marketing
4) 4) To be able to understand the marketing process in electronic environment
5) To be able to understand the necessary information about secure shopping in electronic environment
6) 6) To ensure that e-commerce activities are carried out by planning.

Course Flow Plan

Week	Subject	Related Preparation
1)	Definition and Basic Concepts of Electronic Commerce
2)	Effects of Electronic Commerce
3)	Tools of Electronic Commerce I
4)	Tools of Electronic Commerce II
5)	Payment Systems in Electronic Commerce
6)	Security in Electronic Payment Systems
7)	E-Business and E-Transformation
8)	Midterm
9)	Electronic Business and Information Systems
10)	Electronic Commerce and Marketing/ Electronic Commerce Applications
11)	Legal regulations in Electronic Commerce
12)	Document Layout and Accounting Transactions in Electronic Commerce
13)	Sales and Accounting Records by Collection Types in Electronic Commerce
14)	Sales and Accounting Records by Collection Types in Electronic Commerce
15)	Final Exam

Sources

Course Notes / Textbooks:	Gazanfer Erbaşlar, Şükrü Dokur; Elektronik Ticaret, E-ticaret,. Nobel Yayınları. Ankara.
References:	Gazanfer Erbaşlar, Şükrü Dokur; Elektronik Ticaret, E-ticaret,. Nobel Yayınları. Ankara.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1) Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2) Having the ability to catch up with the speed of the digital age and keep their information up to date

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand and apply basic concepts in the field of e-commerce and marketing
1)	Having detailed technical and professional application skills in subjects such as mobile marketing, digital media marketing, social media usage, digital analysis and measurement.
2)	Having the ability to catch up with the speed of the digital age and keep their information up to date

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	3			42
Laboratory	3	3			9
Study Hours Out of Class	3	3			9
Presentations / Seminar	5	5			25
Homework Assignments	3	4			12
Midterms	1	2			2
Final	1	2			2
Total Workload					101