Business Administration (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI214 | ||||
Course Name: | Reading Images | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
Course Lecturer(s): | Aybike Serttaş | ||||
Course Assistants: |
Course Objectives: | To ask questions on principles of creating images, aesthetic perception, creating meaning, power of image. |
Course Content: | How images in mass media are created, and how our human senses can perceive and evaluate them? |
The students who have succeeded in this course;
1) Can define the theories on the view of the audience. 2) Can tell elements of cinematography. 3) Can explain post-truth 4) Can read body language in images. 5) Can define the power of images as a storytelling tool. |
Week | Subject | Related Preparation |
1) | General information about the course, book and film suggestions, a general discussion about the image and word and the relationship between these two. | |
2) | Looking as an act of choise | |
3) | An image as a recreated or reproduced appearance | |
4) | The view of the audience | |
5) | The issues of visualization and the viewer experience. | |
6) | Reading beauty | |
7) | Reading Squid Game | |
8) | Reading body language | |
9) | Stuart Hall's coding and encoding theory | |
10) | About Foucault and Magritte | |
11) | Reading Sexism | |
12) | Reading images in technical way | |
13) | Elements of cinematography 1 | |
14) | Elements of cinematography II | |
15) | Elements of cinematography III |
Course Notes / Textbooks: | Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard |
References: | Ways of Seeing, John Berger History of Beauty, Umberto Eco Setting up Your Shots, Jeremy Vineyard |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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Program Outcomes | ||||||||||||||
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | ||||||||||||||
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | ||||||||||||||
2) They have knowledge and skills about different functions and interactions of the enterprise. | ||||||||||||||
3) They can use different theoretical approaches to understanding and solving various business problems. | ||||||||||||||
4) Being aware of the needs of society, they use business knowledge to meet these needs. | ||||||||||||||
5) They have knowledge depthly about current problems of Turkey and Global Business World’s | ||||||||||||||
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | ||||||||||||||
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | ||||||||||||||
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | ||||||||||||||
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills. | ||||||||||||||
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | ||||||||||||||
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | ||||||||||||||
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | ||||||||||||||
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |
1) | Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences. | |
2) | They have knowledge and skills about different functions and interactions of the enterprise. | |
3) | They can use different theoretical approaches to understanding and solving various business problems. | |
4) | Being aware of the needs of society, they use business knowledge to meet these needs. | |
5) | They have knowledge depthly about current problems of Turkey and Global Business World’s | |
6) | They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions. | |
7) | They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively. | |
8) | They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language. | |
9) | They can develops teamwork, negotiation, leadership and entrepreneurship skills. | |
10) | They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law. | |
11) | They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning. | |
12) | They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms. | |
13) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 2 | % 45 |
Project | 5 | % 0 |
Final | 1 | % 55 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 45 | |
PERCENTAGE OF FINAL WORK | % 55 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 45 | 0 | 0 | ||||
Study Hours Out of Class | 27 | 0 | 0 | ||||
Project | 24 | 0 | 0 | ||||
Homework Assignments | 20 | 0 | 0 | ||||
Total Workload | 0 |